Kfc Pizzahut Supply Chain Free Essays

KFC/Pizza Hut makes efficiency gains with Zap Business Intelligence Businesses become more agile, responsive and performance-focused Situation There are over 120 KFC and Pizza Hut outlets in Singapore, employing about 5,000 staff. Both brands also offer Singapore-wide delivery services. In the face of rapid business growth, KFC/Pizza Hut found that their business intelligence (BI) system was unable to cope. We will write a custom essay sample on Kfc Pizzahut Supply Chain or any similar topic only for you Order Now It fared badly when meeting corporate reporting requirements, benchmarking store performance, and reducing the time and costs spent on day-to-day reporting across multiple business systems. We faced daily challenges in producing timely reports and complex analysis across our many restaurants and product lines to make informed decisions,† said Mr Tan Teng Sern, System Analyst with KFC/ Pizza Hut in Singapore. For example, day-to-day operational reporting is required to calculate the pay to daily-rated workers like delivery staff. Using the old BI system, it could take restaurant managers hours at the end of each day to tally the number of deliveries that each rider had made, resulting in restaurant managers working overtime, and riders waiting for their payment. The system was also difficult to use and rigid in design. Work which could take up to a few days every month also went into generating reports to meet corporate requirements. The problem in generating timely reports also hindered KFC/ Pizza Hut’s ability to respond quickly to changes in the business environment. What they needed was a solution that would let them set different objectives for different departments, and monitor each department’s performance. Case Study Name: KFC Pizza Hut Overview: KFC and Pizza Hut are major players in the local food and beverage market. Since establishing the first KFC outlet in Singapore in 1977, the chain has grown to over 120 outlets employing about 5,000 staff. KFC/Pizza Hut faced difficulties when meeting corporate reporting requirements, benchmarking store performance, and reducing the time and costs spent on reporting across multiple business systems. Products Used: Zap Business Intelligence â€Å"Improving reporting and analysis across our restaurants and head offices offers considerable gains in efficiency and will enable our businesses to become more agile, responsive and performance-focused. Mr Tan Teng Sern System Analyst KFC/Pizza Hut Solution KFC/Pizza Hut embarked on a search for an affordable, high-performance and easy to maintain business intelligence and data warehousing solution. â€Å"We could not afford to have a data warehouse project that would take months or years to implement,† said Mr Tan. â€Å"With the scale of hundreds of users, it would have been very costly for us to adopt mos t of the available solutions in the market. † These requirements led KFC/Pizza Hut to Zap and its solution, Zap Business Intelligence. We chose Zap Business Intelligence because it offers powerful functionality and proven scalability, and yet is easy to install, maintain, and use,† said Mr Tan. The deployment aced its test with KFC/Pizza Hut when Zap was rolled out in the production environment. Here, users wanted to incorporate other data sources to complete the corporate data warehouse, including Pointof-Sale, Marketing, HR/Payroll, and Supply Chain Management. â€Å"With Zap’s help, we built the data warehouse, OLAP cubes and business analytics content for the delivery service business in 10 days. After two months of parallel run and testing, we went live with the Zap Business Intelligence in September 2009,† said Mr Tan. The Zap solution supports close to 400 users, including restaurant managers, operations managers, and back office directors. It brings together key BI capabilities including dashboards, analysis, reporting, KPIs and scorecards, all in a user-friendly web portal. â€Å"We chose Zap Business Intelligence because it offers powerful functionality and proven scalability, and yet is easy to install, maintain, and use,† Mr Tan Teng Sern System Analyst KFC/Pizza Hut Benefits Zap’s Business Intelligence has resulted in many significant benefits for KFC/Pizza Hut. â€Å"Improving reporting and analysis across our restaurants and head offices offers considerable gains in efficiency and will enable our businesses to become more agile, responsive and performance-focused,† said Mr Tan. The BI system contributes to greater business agility in several ways: 1) Optimizing marketing spend: The system allows KFC/Pizza Hut to evaluate the effectiveness of marketing campaigns, enabling immediate adjustment of these campaigns to target them more effectively. ) Enabling strategic restaurant planning: By analyzing sales and demand, KFC/Pizza Hut can conduct more effective strategic planning to open the right restaurant at the right location at the right time. 3) Enhancing customer service: The system analyzes delivery punctuality, and correlates it with parameters such as restaurant and rider, allowing management to make decisions to fine-tune ope rations, and improve customer service. 4) Improving sales: The analysis of point-of-sale data enables KFC/Pizza Hut to measure the effectiveness of their package deals in order to improve sales. Cost savings Mr Tan estimated that KFC/Pizza Hut will gain a return on investment from Zap Business Intelligence within 12 months, particularly in reducing the amount of staff time spent on daily reporting. The Zap solution has resulted in cost savings in several areas, including improving labor efficiency. With Zap, the time taken for restaurant managers to check reports has been reduced from 30 minutes to about five minutes, and while operation managers and administrators used to spend about an hour a day retrieving reports, this can now be done almost instantly. This has resulted in significant labor cost savings. Another cost saving measure has been reducing the reliance on IT. â€Å"Improving reporting and analysis across our restaurants and head offices offers considerable gains in efficiency and will enable our businesses to become more agile, responsive and performance-focused,† Mr Tan Teng Sern System Analyst KFC/Pizza Hut www. zaptechnology. com  © 2010 Zap Technology – v0510 How to cite Kfc Pizzahut Supply Chain, Essay examples

Progressive Movement In America Essay Example For Students

Progressive Movement In America Essay There was a great need for the progressives during the early 1900s. In 1900 Americas population was around 76 million, and one out of every seven of those 76 million was foreign. By 1915 there were 13 million more immigrants. If that wasnt enough of a drastic change in Americas culture, there was another huge change taking place. America was switching from small personal businesses, to the big business type of economy. Newer and bigger businesses meant different working conditions, different working classes as well as economic classes, and completely new jobs that hadnt even existed before. Often my parents and I disagree on current events, movies, music, etc. Sometimes I feel like they are both against change. If they see that things arent just as they were before, like during the time when they were my age, they see things as bad or wrong. On the other hand, I feel like change is necessary sometimes, and the times of the late 1800s and early 1900s were no exception. In defense of my parents, I dont always see the need for total changes. After all, as the old saying goes, if it isnt broke dont fix it. The progressive movement refused to stick with the status quo and instead welcomed change. However progressives also recognized that some things worked fairly well, like the general form of American government. So they felt a complete change was not necessary, but that some things could use a little work, and that is how progressives formed their basic goals. The progressive movement worked towards a more honest and active government at all levels so that the public interests might be better protected. During the late 19th century and early 1900s political machines held most of the political power at the state and local levels. These political machines were often corrupt and gained their power not by running good campaigns about relevant issues, but instead through providing favors for, and appealing to, those in need like immigrants. Most involved in the machines were more interested in making money than relevant political issues. The Federal government was itself fairly inactive, passing little or no important legislation and having usually passive election campaigns that addressed few issues. When the entire country is experiencing the effects of the dramatic changes I mentioned earlier, I feel disturbed that the government acted so passively. Progressives did Americans good by working for a stronger governments. Working conditions was also a point of focus for the progressive movement. With all the new jobs created by industrialization, new working conditions were also created. I suppose that some Americans worked in nicer places, got paid well, and also worked decent hours. However, it was too common that workers were overworked and underpaid. So progressives worked for better wages and more tolerable work conditions. Progressives also believed in sociological jurisprudence, or dealing with issues by viewing them from a sociological standpoint. When trying to decide what needed to be changed and fixed, the progressive movement was concerned with effects the changes would have on the entire society. Often when new standards or legislature was being set up, the composers were only concerned with how it would affect one specific group such as the wealthy upper class, the poor lower class, or immigrants. That system could hardly be effective during the late 1800s and early 1900s. Progressives realized that industrialization, immigration, and even expansion towards the West were changes that affected everyone, not just one particular group of people. The theory Social Darwinism was rejected by the progressive movement, and it is something I personally reject too. Social Darwinism was the belief that if a person failed, it was of some fault of their own and not of their conditions or surrounding environment. I just dont feel that way about personal failures. Preaks vs. administrators Essay Reasonably, I feel that if a person fails because they dont or wont try then their failure is a fault of themselves. However I also realize that if a person is laid off because a company wants to make cutbacks, or if there is an explosion at work and it injures workers so badly they can no longer work, I cannot see these as failures caused by their .

Abortion Essays (818 words) - Abortion In The United States

Abortion Essays (818 words) - Abortion In The United States Abortion Abortion has always been (and I reckon it will continue to be for quite some time) a very controversial issue not only due to the difficult comparison of rights (does the mother's rights outweigh the child's or vice-versa?) but also because of the many different instances in which the issue of abortion might come up. For instance, one couple who simply wants to plan their family, and be ready for it, is obviously different and less shocking a case as a raped fifteen-year old. Regarding abortion, pro-life and pro-choice are the two sides trying to impose their own points of view, but while one is extremely strict and makes a completely solid statement without taking each case in particular (pro-life), the other (pro-choice) acknowledges the implications of abortion and while not encouraging it in any way, it implies a certain flexibility depending on each case. I, personally, am a pro-choice person, but not taking it to the extreme. I believe a woman should have the right to choose when to have a baby but I agree with creating limitations to this right. The reasons are simple and numerous, health being the most important one, for if abortion would be deemed illegal and immoral, not only would women turn to unsanitary secretive abortions (or even desperate self-induced ones) but the psychological pain and scars would also be considerably more unbearable (I say more because they are already quite unbearable and extremely stressful). Another reason is a biological one it is the woman who carries the baby for nine months, and until the baby is out in the open, being a separate person, until the moment of birth, the baby is simply a part of the womans body. I choose to view childbirth as the moment when the child becomes the human, because it is the most valid turning point in its life -when it starts to live on its own. I consider the pro-choice point of view as being the most rational. However, I also agree that the time period of six months after conception is more than enough for the making of a decision. I support fully the six-month time condition, again mainly because of the health issues involved (abortion after six months is a risk to the mother). I also acknowledge the gruesome methods abortion implies, but I dont consider them a reason strong enough to ban abortion. I would wish there could be some sort of application process involved with abortion, but given the fact each and every case is different and also that such laws would have to be extremely detailed and confusing in order to relate to all cases on an individual plane. So I support abortion for all women as long as it is done within the first six months. And I state this because I dont believe the child is a person by the end of the six months, nor a human life. Until that point, it is a life, but it is a combination of cells insi de a body as well. Its size of only several inches adds to my inability of considering it human strictly because it lacks all the functions a human life form has, from consciousness to breathing and from feelings to personality. My point of view has a personal history behind it and even though I am not in the position of claiming a strict perspective of the subject, I realize I may be subjective. My mother described to me how she had to go through around three abortions because of my fathers drinking problems. Most of the fetuses had vital physical problems such as a deformed (contorted) body or a missing organ. My mother chose to abort them and it was a physically as well as psychologically painful process. The worse thing is that she blamed herself for it, while all the time it was my fathers irresponsible drinking that caused the malformations. I dont even want to imagine what would have happened had she been forced to carry those fetuses to term, and I am also extremely glad she didnt (I wouldnt be around if she had). All in all, I dont consider pro-life a valid, modern, twenty-first century attitude because it

Clara Bow essays

Clara Bow essays When she was 14 her father encouraged her to enter a Fame Contest in which she won the chance to appear in a motion picture. The motion picture she obtained a part in was called Beyond the Rainbow, her part however was cut out of the film until much later. Determination and director Elmer Clifton, who saw her picture in a magazine, lead her to her next picture; Down to the Sea in Ships. For her role she was mentioned favorably in several reviews. After this her father took her to Maxine Alton, a New York actress-playwright-agent, who managed to induce J.G. Bachman, the partner of B.P. Schulberg in Preferred Pictures, to give her a three-month contract at $50 a week, plus the fare to Hollywood. When introduced to Schulberg, Bow was pathecically dressed and mannered and was about to be written off when Alton urged him to test her personality. He ran her through a range of emotions and when she on command went from later to full out tears he through up his arms and told Alton, You win. Next came Clara Bows stepping stone to fame, a role in Black Oxen (Frank Lloyd Productions, for First National, 1924) in which she was given fifth billing and received good reviews. Her first Paramount film was Dancing Mothers (Famous Players-Lasky, 1926). Clara had third billing and played a flapper daughter. This as well as her past in Mantrap established Bow as the flapper. Then It! (Paramount Famous Lasky Corp., 1927) put her at the top, making her name. Because of It, Clara became one of the five top box-office attractions and was immediately put to work simultaneously in Wings (Paramount Famous Lasky Corp., 1927) , and Children of Divorce (Paramount Famous Lasky Corp., 1927)! . By the time she shot Three Weekends in 1928 (her 47th film) she was Paramount's strongest asset. Clara Bow worked hard to accomplish fourteen films in 1925, eight in 1926, and six in 1927. With the start of a new era, ...

Case 2; Atomic company Essay Example | Topics and Well Written Essays - 750 words

Case 2; Atomic company - Essay Example In the case study there was internal conflict between Ramon Fernandez, VP finance, and the VP of sales Roger Post. â€Å"Conflict occurs when parties disagree over substantive issues or when emotional antagonisms create friction between them† (Schermerhorn, Hunt, Osborn, 2003, pg. 378). The changes in Atomic’s manufacturing methods since its inception in 1946 are not unusual. The textile and apparel industry used to generate thousands of jobs in the United States. This industry has always been a labor intensive industry (Bls, 2011). The spread of the globalization movement created new opportunities for corporations to establish operations in other foreign markets where labor and materials cost are lower. The firm selected China as its optimum location for manufacturing. Today China is the world’s largest exporter of goods (Thompson, 2010). The decision the company made to outsource its manufacturing function was the best alternative for the company. After reading the case study I came to the conclusion that the success of the Tiger Pants line was due to the strategy that Roger Post implemented of giving out clothes to celebrities. When consumer saw the Tiger Pants been used by famous people it gave them an extra incentive to purchase the pants. The strategy was very smart, but I cannot attribute the incredible success of the clothe line to just that factor. A lot of the credit of the clothes line goes to the designer of the pants. I also think that luck played a part in the success of the clothes lines because nobody expected the tremendous growth of Tiger Pants. In the case study the vice president of sales, Roger Post stipulated that it was going to be extremely difficult to generate an estimate of sales for 2003. His sales estimate was between $5 million and $20 million. I believe that the boom of the product was a fad, but due to the brand value the company established sales will be solid. My

Compare and Contrast Oedipus the King and Death of a salesman Essay

Compare and Contrast Oedipus the King and Death of a salesman - Essay Example Both plays have got ends that have got tragedies that are followed by accidents. For instance the act of putting the queen to death looks like just a mere twist of fate but it is in fact a catastrophic act that is faced by Oedipus in future. Wily’s death is a tragedy whereas his son’s failure to embark on business is a catastrophe (Cohen, 2003).Both plays draw the concentration of the audience in appreciating the manner in which human behavior can have profound emotions on a person. Oedipus after discovering the truth blinds himself, whereas Willy maintains that his son must become a businessperson even after finding out that his son is not interested in business at all. In both plays, the key characters are portrayed as having heroic qualities. Oedipus is a hero in his own right and there is no doubting that. This becomes evident and clear when he refuses to be victimized at all and instead chooses to remain totally loyal to Thebes people.Willy on other side kills himself for the noble cause of making sure his family is develops. In both plays, the key protagonists are tragic heroes. Both plays represent cultures and lifestyles settings that are completely different. Death of salesman represents a present day tragedy whereas Oedipus represents an old heroic tragedy.Willy’s story is about present day activities like insurance and sales, unlike the story of Oedipus which is told in a traditional setting. In Oedipus, the main protagonist is the king who is painted as a very confident, however the feeling that he portrays of himself to the audience about the real self is quite different. Oedipus on other hand is so full of himself and feels outstandingly perfect(Cohen,2003).Although Willy looks like he was treading on the right course in his activities just the way Oedipus did, he does not live to face the outcomes of his activities like Oedipus. While

Advertising Through Social Networking Websites Marketing Essay

Advertising Through Social Networking Websites Marketing Essay The purpose of this paper to study the effectiveness of advertisements through SNS amongst Post Graduate Students in Indore City. This paper studies factors which make advertisements attractive also identifies whether the advertisements are only till viewing or does it leads to purchase also. Design/methodology/approach- The survey was conducted in Post Graduate College of Indore City, MP. This research can be considered as the basis for a more extensive research, covering other geographical areas, which will produce results allowing more specific and accurate predictions regarding the effectiveness of advertising through Social Networking Websites. Implications- The findings reveal a number of issues that are important for companies eager to explore the potential of promotions through Social Networking Websites. Also the study will help the organizations understand the consumer behavior of evolving commercial cities like Indore. Humans in all cultures at all times form complex social networks; the term social network here means ongoing relations among people that matter to those engaged in the group, either for specific reasons (like blood donation camps, fashion communities) or for more general expressions of mutual solidarity (like families, friends etc). Social networks among individuals who may not be related can be validated maintained by agreement on objectives, social values, or even by choice of entertainment. Social Media presents potentially seductive opportunities for new forms of communication commerce between marketers consumers. As advertisers typically want to find some way to follow their target audiences, many new media opportunities are presented to advertisers. (Miller, Lammas). Advertisers are always in search of new ideas technologies that often promise great potential. In this century, when the media is fragmenting advertisers are skeptical about the cost effectiveness of ubiquitous media, particularly among young demographics, the facts present a strong platform as to why Social Media can become a life saver. Social Networking a place where people can use networks of online friends group memberships to keep in touch with current friends, reconnect with old friends or create real-life friendships through similar interests or groups share their social experiences. Social network advertising is a term that is used to describe a form of Online Advertising that focuses on social networking sites. Some responses showed light to this direction with a different perspective. Indeed social medias influence promises some sort of marketing communications revolution: for instance, global brand Pepsi will not be advertising during the Super Bowl, instead opting for a digital social media campaign they say will help their customers better understand what pepsi stands for(WARC, 2010b). Consumers searching online for information about a product, or brands, not only gain access to corporate marketing materials, they now also have access to product reviews, opinions commentary from other consumers (Smith, 2010). It was observed that a majority of consumers surveyed relied on various types of social media websites as much as company websites for product brand information that nearly half of those made a purchase decision based on what they gathered. However, although social media applications are controlled by users, trend data is not yet conclusive with respect to who is generating, and accessing information (Thackerey et. al. 2008, p. 341). The interaction of the consumers with SNS has also become a very crucial aspect. One stream of research suggests the existence of a loyalty ladder in social networking communities that splits users into categories such as: lurkers (those who are reticent to contribute to sites); tourists (those post comments but demonstrate no commitment to a network); minglers (those who post with no regularity of frequency); evangilists/insiders (those who are enthusiastic, expert regular their contributions)(Harridge-March Quinton 2009, p. 176). Other researchers split users into slightly different categories, for example: social clickers (users who communicate with friends create content on message boards review sites); online insiders (avid online shoppers who vocalize product preferences); and content kings (young men addicted to online entertainment) (Riegner 2007, pp.439-440). These bifurcations show the complexity lack of uniform measurements for marketers targeting social media users . 1.1 Social Networking Sites (SNSs) Social Networking Sites can be defined as web based services that allow individuals to construct a public profile within a bounded system, articulate a list of other users with whom they share a connection, view traverse their list of connections those made by others within the systems. Some networking can also help members find a job or establish business contacts. SNS include Facebook, Twitter, LinkedIn, Orkut so on. Most SNS also offer additional features. In addition to blogs forums, members can express themselves by designing their profile page to reflect their personality. The most poplar extra features include music video sections. While SNSs are often designed to be widely accessible, many attract homogeneous populations initially, so it is very common to find groups using sites to segregate themselves by nationality, age, education or other factors that typically segment society. 1.2 Advertising on Social Networking Sites Social Networking advertising can be used to describe a form of online advertising that focuses on social networking sites. The advantage this advertising has is the benefit of the users demographic information target their advertisements appropriately. It continues to add variety on a continuous basis. Organizations can also utilize this feature to make it up to the target audience in diverse ways. SNS are changing the way advertisers reach consumers, that these changes are transforming online advertising all together (Gangadharbatla). Few instances can be taken into consideration like in Facebook, when users log on, they get News feed, where they can easily access all the ads videos they like. The study has taken into account the fact that knowledge of the network is limited. The success of social networks marks a dynamic shift in how are using net. 1.3 Things to be kept in mind From various researches it has been experienced that marketers have now become risk adverse is reluctant towards consumer- generated media due to their inability to control message. In one instance, pharmaceutical manufacturer Johnson Johnson released an online marketing campaign via an online video about pain relief for women who carry their babies in a sling. Within hours, Twitter exploded with negative commentary about the videos perceived deprecation of motherhood. To air it further, the online discussions would also be communicated off-line sometimes reach tradition media. Thus, over a single weekend, the volume sentiment of the consumer-generated media brought down a well planned advertising campaign (Baker 2009, p.2). Another obstacle for marketers is that viewers will consider information if it is both useful believable, but will react badly to sales-push messages that are violating social networkings intrinsic qualities of socialization trust (Angel Sexsmith 2009, p.4). Making social networking sites entirely commercial is risky, as users might turn away from the site if they feel their interests are being subjugated to those of advertisers; a warning issued by analysts to News Corp when it acquired MySpace, shifting it to a mass market advertising platform giving brands the opportunities to both advertise interact with the web users (Carter 2008, p.16). Creating fake blog entries is another example of how the misuse of social media can irritate consumers harm brands. The now infamous Walmarting across America fake blog (or flog as it became known), came under severe criticism online after the ethical breach was exposed (Burns 2008, p.16). Also poor execution of the ads or poor display sometimes irritates the users which lead to poor results and negative remarks. One of the major criteria can be the size of online communities as well. It becomes a major factor which limits in generating a massive Word of Mouth. For online groups to be effective, there needs to be a finite size to each community (Phillips 2008, p.82). For social media campaigns to be effective, the new commercial imperative dictates marketers needs to belong to a large number of groups or communities, rather than merely rely on broadcasts to an online group with a large number of members.This becomes the evidence for the fat that both the cultural emotional relationships are paramount (Phillips 2008, p.84), reflecting the surge to simultaneously monitor than to only be the users. 1.4 Need for using Social Media To generate a sense of group mind-set shared interests, online brand communities should include a wide range of interests that have a direct, but nonintrusive, connection with the brand (Brown, Broderick Lee 2007, p.15). Conceptual models have been developed to guide the process of cocreation with online consumers. One example is the DART model which comprises: dialogue (fostering something tangible to the online consumer), Access (providing a companys customers access to each other), risk return relationship (offering something tangible to the online consumer) transparency (creating an environment to share valuable information) (Ramaswamy, 2008, p.3). Real dialogue with consumers led to Unilevers ground breaking online viral campaign Dove Campaign for Real Beauty. Unilever was able to send the most relevant messages to consumers based on precisely what they were seeking /or conversing about. Another area of opportunity for social marketing is brand building connecting enthusiastic online brand advocates with the companys product development cycle (Ferguson 2008, p.181). 1.5 Effectiveness of Social Marketing Many marketers feel the need to tick the social media box demonstrate how cutting edge they are, while the primary drivers of their campaign remain embedded in traditional media. There is a need to effect a paradigm shift from a traditional more is better approach. While many social marketers fixate on volume metrics (website traffic, hit rates, click-through, time spent on-line, postings etc), successful social marketing often depends more on qualitative metrics for desirable signs of tone, quality customer benefit of the interaction (Angel, Sexsmith Sexsmith 2009, p.6). These may include: unique visitors, interaction rates, relevant actions taken, conversation size, conversation density, author credibility, content freshness relevance, audience profiles, unique user reach so on (Fisher 2009, p.191). Such metrics not only measure whether people are engaged, but how they are engaging. However, such metrics often need to be customized for individual campaigns need to be considered in the pre launch phase, ideally incorporated in message testing. OBJECTIVE The study aims to fulfill the following objectives: To know whether social network advertising is effective in sales or not To know the most preferred Social Network advertising approach To know the level of exposure a customer gets when he is being approaches on SNS To study the effectiveness of advertising through Social Networking Websites in Post Graduate Students with special reference to Indore City DATA ANALYSIS: Following factors were considered for preparing questionnaire: Contact {Number of times, durations} Intention Customizability Experience FINDINGS 40 percent of the social networking comes from high school secondary school students 40 percent tarrif generators are the graduate post graduate students. The highest number of active users is from 19-25 age groups but LinkedIn Twitter has a different age group of active users i.e. 25-40 age groups. Facebook delivery service is to about 75 percent of the users. 60 percent of the post graduate students who are looking for jobs have their profiles in LinkedIn. Only 30 percent of the population said that they purchase any product after searching or viewing it on website. 15 percent of the population accepted that they look the pop ups or click on the ads whereas 75 percent said they ignore the ads. Out of five SNS given in choice viz Facebook, Orkut, LinkedIn, G- plus Twitter; 60 percent said Facebook is the most used site by them. 20 percent said they used LinkedIn the most. 30 percent of the population said that they dont have any qualms regarding the quality of the product they see online. 46 percent confirmed that they would like to filter the ads from their profile page whereas 38 percent said they dont have any troubles by the placement of ads on their profile page. 78 percent confirmed that they are attached to Twitter because of the glamour quotient; 14 percent said they like twitter as a networking site; rest logged on for otherwise reasons. 82 percent of the respondents agreed that advertising through websites is a better medium whereas 18 percent said it has no effect on target audience. CONCLUSION SUGGESTIONS Any organization will not be able to make profits if its product introduction doesnt attracts the audience or if it does not reach to them. As the time has increased its momentum the consumers now-a-days do not consider anything worth watching if it is not of value tom them as far as traditional ads are considered. So to reach these kinds of targets Websites can become a very effective tool. If following points kept in mind, the advertisers can succeed in gaining interest of the audiences: Trust must be established subsequently reinforced in order to overcome any reluctance on the part of the would-be consumer. This means moving beyond old school approaches to website advertising to embrace the principles of relationship marketing- building virtual environments in which customers can connect with each other to share insights relevant information. Social media marketers can influence a brand community potentially influence consumer behavior.