Advertising Through Social Networking Websites Marketing Essay

Advertising Through Social Networking Websites Marketing Essay The purpose of this paper to study the effectiveness of advertisements through SNS amongst Post Graduate Students in Indore City. This paper studies factors which make advertisements attractive also identifies whether the advertisements are only till viewing or does it leads to purchase also. Design/methodology/approach- The survey was conducted in Post Graduate College of Indore City, MP. This research can be considered as the basis for a more extensive research, covering other geographical areas, which will produce results allowing more specific and accurate predictions regarding the effectiveness of advertising through Social Networking Websites. Implications- The findings reveal a number of issues that are important for companies eager to explore the potential of promotions through Social Networking Websites. Also the study will help the organizations understand the consumer behavior of evolving commercial cities like Indore. Humans in all cultures at all times form complex social networks; the term social network here means ongoing relations among people that matter to those engaged in the group, either for specific reasons (like blood donation camps, fashion communities) or for more general expressions of mutual solidarity (like families, friends etc). Social networks among individuals who may not be related can be validated maintained by agreement on objectives, social values, or even by choice of entertainment. Social Media presents potentially seductive opportunities for new forms of communication commerce between marketers consumers. As advertisers typically want to find some way to follow their target audiences, many new media opportunities are presented to advertisers. (Miller, Lammas). Advertisers are always in search of new ideas technologies that often promise great potential. In this century, when the media is fragmenting advertisers are skeptical about the cost effectiveness of ubiquitous media, particularly among young demographics, the facts present a strong platform as to why Social Media can become a life saver. Social Networking a place where people can use networks of online friends group memberships to keep in touch with current friends, reconnect with old friends or create real-life friendships through similar interests or groups share their social experiences. Social network advertising is a term that is used to describe a form of Online Advertising that focuses on social networking sites. Some responses showed light to this direction with a different perspective. Indeed social medias influence promises some sort of marketing communications revolution: for instance, global brand Pepsi will not be advertising during the Super Bowl, instead opting for a digital social media campaign they say will help their customers better understand what pepsi stands for(WARC, 2010b). Consumers searching online for information about a product, or brands, not only gain access to corporate marketing materials, they now also have access to product reviews, opinions commentary from other consumers (Smith, 2010). It was observed that a majority of consumers surveyed relied on various types of social media websites as much as company websites for product brand information that nearly half of those made a purchase decision based on what they gathered. However, although social media applications are controlled by users, trend data is not yet conclusive with respect to who is generating, and accessing information (Thackerey et. al. 2008, p. 341). The interaction of the consumers with SNS has also become a very crucial aspect. One stream of research suggests the existence of a loyalty ladder in social networking communities that splits users into categories such as: lurkers (those who are reticent to contribute to sites); tourists (those post comments but demonstrate no commitment to a network); minglers (those who post with no regularity of frequency); evangilists/insiders (those who are enthusiastic, expert regular their contributions)(Harridge-March Quinton 2009, p. 176). Other researchers split users into slightly different categories, for example: social clickers (users who communicate with friends create content on message boards review sites); online insiders (avid online shoppers who vocalize product preferences); and content kings (young men addicted to online entertainment) (Riegner 2007, pp.439-440). These bifurcations show the complexity lack of uniform measurements for marketers targeting social media users . 1.1 Social Networking Sites (SNSs) Social Networking Sites can be defined as web based services that allow individuals to construct a public profile within a bounded system, articulate a list of other users with whom they share a connection, view traverse their list of connections those made by others within the systems. Some networking can also help members find a job or establish business contacts. SNS include Facebook, Twitter, LinkedIn, Orkut so on. Most SNS also offer additional features. In addition to blogs forums, members can express themselves by designing their profile page to reflect their personality. The most poplar extra features include music video sections. While SNSs are often designed to be widely accessible, many attract homogeneous populations initially, so it is very common to find groups using sites to segregate themselves by nationality, age, education or other factors that typically segment society. 1.2 Advertising on Social Networking Sites Social Networking advertising can be used to describe a form of online advertising that focuses on social networking sites. The advantage this advertising has is the benefit of the users demographic information target their advertisements appropriately. It continues to add variety on a continuous basis. Organizations can also utilize this feature to make it up to the target audience in diverse ways. SNS are changing the way advertisers reach consumers, that these changes are transforming online advertising all together (Gangadharbatla). Few instances can be taken into consideration like in Facebook, when users log on, they get News feed, where they can easily access all the ads videos they like. The study has taken into account the fact that knowledge of the network is limited. The success of social networks marks a dynamic shift in how are using net. 1.3 Things to be kept in mind From various researches it has been experienced that marketers have now become risk adverse is reluctant towards consumer- generated media due to their inability to control message. In one instance, pharmaceutical manufacturer Johnson Johnson released an online marketing campaign via an online video about pain relief for women who carry their babies in a sling. Within hours, Twitter exploded with negative commentary about the videos perceived deprecation of motherhood. To air it further, the online discussions would also be communicated off-line sometimes reach tradition media. Thus, over a single weekend, the volume sentiment of the consumer-generated media brought down a well planned advertising campaign (Baker 2009, p.2). Another obstacle for marketers is that viewers will consider information if it is both useful believable, but will react badly to sales-push messages that are violating social networkings intrinsic qualities of socialization trust (Angel Sexsmith 2009, p.4). Making social networking sites entirely commercial is risky, as users might turn away from the site if they feel their interests are being subjugated to those of advertisers; a warning issued by analysts to News Corp when it acquired MySpace, shifting it to a mass market advertising platform giving brands the opportunities to both advertise interact with the web users (Carter 2008, p.16). Creating fake blog entries is another example of how the misuse of social media can irritate consumers harm brands. The now infamous Walmarting across America fake blog (or flog as it became known), came under severe criticism online after the ethical breach was exposed (Burns 2008, p.16). Also poor execution of the ads or poor display sometimes irritates the users which lead to poor results and negative remarks. One of the major criteria can be the size of online communities as well. It becomes a major factor which limits in generating a massive Word of Mouth. For online groups to be effective, there needs to be a finite size to each community (Phillips 2008, p.82). For social media campaigns to be effective, the new commercial imperative dictates marketers needs to belong to a large number of groups or communities, rather than merely rely on broadcasts to an online group with a large number of members.This becomes the evidence for the fat that both the cultural emotional relationships are paramount (Phillips 2008, p.84), reflecting the surge to simultaneously monitor than to only be the users. 1.4 Need for using Social Media To generate a sense of group mind-set shared interests, online brand communities should include a wide range of interests that have a direct, but nonintrusive, connection with the brand (Brown, Broderick Lee 2007, p.15). Conceptual models have been developed to guide the process of cocreation with online consumers. One example is the DART model which comprises: dialogue (fostering something tangible to the online consumer), Access (providing a companys customers access to each other), risk return relationship (offering something tangible to the online consumer) transparency (creating an environment to share valuable information) (Ramaswamy, 2008, p.3). Real dialogue with consumers led to Unilevers ground breaking online viral campaign Dove Campaign for Real Beauty. Unilever was able to send the most relevant messages to consumers based on precisely what they were seeking /or conversing about. Another area of opportunity for social marketing is brand building connecting enthusiastic online brand advocates with the companys product development cycle (Ferguson 2008, p.181). 1.5 Effectiveness of Social Marketing Many marketers feel the need to tick the social media box demonstrate how cutting edge they are, while the primary drivers of their campaign remain embedded in traditional media. There is a need to effect a paradigm shift from a traditional more is better approach. While many social marketers fixate on volume metrics (website traffic, hit rates, click-through, time spent on-line, postings etc), successful social marketing often depends more on qualitative metrics for desirable signs of tone, quality customer benefit of the interaction (Angel, Sexsmith Sexsmith 2009, p.6). These may include: unique visitors, interaction rates, relevant actions taken, conversation size, conversation density, author credibility, content freshness relevance, audience profiles, unique user reach so on (Fisher 2009, p.191). Such metrics not only measure whether people are engaged, but how they are engaging. However, such metrics often need to be customized for individual campaigns need to be considered in the pre launch phase, ideally incorporated in message testing. OBJECTIVE The study aims to fulfill the following objectives: To know whether social network advertising is effective in sales or not To know the most preferred Social Network advertising approach To know the level of exposure a customer gets when he is being approaches on SNS To study the effectiveness of advertising through Social Networking Websites in Post Graduate Students with special reference to Indore City DATA ANALYSIS: Following factors were considered for preparing questionnaire: Contact {Number of times, durations} Intention Customizability Experience FINDINGS 40 percent of the social networking comes from high school secondary school students 40 percent tarrif generators are the graduate post graduate students. The highest number of active users is from 19-25 age groups but LinkedIn Twitter has a different age group of active users i.e. 25-40 age groups. Facebook delivery service is to about 75 percent of the users. 60 percent of the post graduate students who are looking for jobs have their profiles in LinkedIn. Only 30 percent of the population said that they purchase any product after searching or viewing it on website. 15 percent of the population accepted that they look the pop ups or click on the ads whereas 75 percent said they ignore the ads. Out of five SNS given in choice viz Facebook, Orkut, LinkedIn, G- plus Twitter; 60 percent said Facebook is the most used site by them. 20 percent said they used LinkedIn the most. 30 percent of the population said that they dont have any qualms regarding the quality of the product they see online. 46 percent confirmed that they would like to filter the ads from their profile page whereas 38 percent said they dont have any troubles by the placement of ads on their profile page. 78 percent confirmed that they are attached to Twitter because of the glamour quotient; 14 percent said they like twitter as a networking site; rest logged on for otherwise reasons. 82 percent of the respondents agreed that advertising through websites is a better medium whereas 18 percent said it has no effect on target audience. CONCLUSION SUGGESTIONS Any organization will not be able to make profits if its product introduction doesnt attracts the audience or if it does not reach to them. As the time has increased its momentum the consumers now-a-days do not consider anything worth watching if it is not of value tom them as far as traditional ads are considered. So to reach these kinds of targets Websites can become a very effective tool. If following points kept in mind, the advertisers can succeed in gaining interest of the audiences: Trust must be established subsequently reinforced in order to overcome any reluctance on the part of the would-be consumer. This means moving beyond old school approaches to website advertising to embrace the principles of relationship marketing- building virtual environments in which customers can connect with each other to share insights relevant information. Social media marketers can influence a brand community potentially influence consumer behavior.

A Cultural Problem, an Economic Crisis Essay -- Economics Finance

In the past two years, Western society has experienced what many of its leaders have called the worst financial crisis since the Great Depression. At the very least, it has been the worst period of instability that our younger generations have ever seen in their lifetimes. But unlike other financial crises that have largely been triggered by external forces, such as the oil embargoes of the 1970’s, this latest one was a product of our own internal policies and practices; even more so, of our cultural outlooks on the very notion of finance, credit, and debt itself. Specifically, the financial crisis that has just come to pass was the result of the new culture of neo-liberalism and the hyper-individuality and debt-based consumption that it brought with it. What’s worse is that, without an admission of this new culture, or any effort to change it, our current economic system will be regularly plagued with such crises from here on into the future. Before any efforts can be made towards a cultural shift however, we must first understand, at least briefly, the current socio-political ideas that are creating such issues in the modern western market. As Kotz and McDonough put it, â€Å"the concept of ‘global neo-liberalism’ best captures the contemporary social reality.† This ‘new social reality’ was, as they put it, a return to older liberalism, and a retreat from the more government-controlled, Keynesian style of the post-war years. With this relaxing of government control or influence over the markets, we saw an emergence of a new individualistic, and privatized outlook on the market system. Neo-liberalism as doctrine, creed, or culture, or whatever you may call it, became almost something of a throwback to the early days of capitalism... ...olitical Economy. New York: Palgrave Macmillan, 2001. Dumenil, Gerard and Levy, Dominique. â€Å"The economics of US imperialism at the turn of the 21st century,† Review of International Political Economy, 11:4 (2004), pp. 657-676. Retrieved from EBSCO, 21 April 2010. Eichengreen, Barry. â€Å"The Last Temptations of Risk,† National Interest, 101 (2009), pp. 8-14. Retrieved from EBSCO, 21 April 2010. McDonough, Terrence, Michael Reich and David M. Kotz, eds. Contemporary Capitalism and Its Crises: Social Structure of Accumulation Theory for the 21st Century. Cambridge: Cambridge University Press, 2010. Smart, Barry. Economy, Culture and Society: A sociological critique of neo-liberalism. Buckingham: Open University Press, 2003. Westra, Richard, ed. Confronting Global Neoliberalism: Third World Resistance and Development Strategies. Atlanta: Clarity Press, 2010.

Econ extra credit

The family constellation, or structure of the family, the relationships within the family, and the characteristics of the individual children all impact sibling relationships. Family constellation refers to the number and sex of the adults and children including the birth order, type of relationship (biological, adopted, stepparent or sibling), age, and spacing of the children. Although all relationships in the family are important, the parent-child relationships have the greatest impact on sibling relationships.Individual differences among siblings also impact their relationships. When children are younger, temperament is important in sibling relationships but for older children, relationships are influenced by their personality and social and cognitive skills. Family life varies greatly and many factors influence the outcome for children. Birth Order The relationship between birth order and an individual's personality has been debated since Alfred Adler (1928) described specific ch aracteristics of children according to their birth order. He also coined the phrase â€Å"sibling rivalry. Although a number of factors affect the outcomes for children, many authorities believe that hildren's birth order plays a special role in their destiny. Firstborn Children Firstborn children, who are often surrogates for their parents as caregivers, teachers, and models, enjoy a greater status/power position in relationship to their younger siblings. This difference becomes more pronounced as the age gap increases for at least up to four years. In children's eyes, status/power is conferred most heavily on the eldest son (Furman and Buhremester, 1985).Older girls are more often good teachers and nurturers for younger children (Cirirelli, 1972). Older boys, on the other and, tend to be better stimulators and models (Cirirelli, 1972). The oldest sibling feels more rivalry over the birth of the second child than other birth orders do toward a new baby. This is because the firstbo rn has had the full attention of parents and now has to share their affections. The adverse effects of this dethronement can be modified if parents prepare the older child for the changes and give her or him special attention after the new baby arrives.In this case, the older sibling often becomes protective of the new family member (Adler, 1928; Teti, Sakin, Kucera, Corns, and Eiden, 1996). Firstborn children tend to have distinct personality traits. Many studies depict these children as more adultlike, achievement-oriented, verbal, conservative, controlling of subordinates, and displaying a higher self-concept, but more anxious and less popular with peers than children born later (Lahey, Hammer, Crumrine, and Forehand, 1980; ZaJonc, 1983). Success seems to fit firstborn children. Many firstborns show leadership qualities. Alfred Adler said firstborns were in a to be more clever (1928).In studies as early as Galton's English Men of Science (1874), disproportionate numbers of firstb orns have achieved eminence. A higher percentage of firstborn children have become scientists, professors, presidents, Rhodes scholars, and astronauts. More firstborns have been finalists in the National Merit Scholarship tests compared to any other birth order (Muzi, 2000). This advantage may be explained by the fact that firstborns have only adults for language models and social interactions in the most formative period while their siblings are influenced by their predecessors in the family.Only Children It is not surprising that only children have many of the characteristics of firstborns with siblings (Falbo and Polit, 1986). Their relationship tc their parents is similar and both are responsive to adults. Parents provide an adul† intellectual environment for these children. In the case of the only child, this environment remains unchanged by the presence of younger children. Although both groups surpass other birth orders in intellectual and academic achievements, only ch ildren, as a group, score higher than other firstborns.They also complete about three additional years of schooling, achieve higher occupational prestige, and earn more money than firstborn children with siblings (Blake, 1989; Falbo, 1984; Falbo and Polit, 1986). However, a study on birth order by Steelman and Powell (1985) shows no correlation between birth order and academic success. Only children miss the experiences of sibling relationships and of having to share their parents with siblings. However, the stereotype of only children as more lonely, selfish, spoiled, and maladjusted than children with siblings is not true. A study of only children placed them into three groups.Some were normal and well adjusted, others were impulsive and acting out, and others were similar to the stereotype of only children (Rosenberg and Hyde, 1993). Middle Children Middle children are more sociable and harder to classify than the firstborns. They are sometimes called the â€Å"overlooked child. † It is more difficult to be the middle child when all siblings are of the same gender. If second-born children are closer in age to the oldest, they tend to take on some of these characteristics. This is especially true when the second-born is the oldest girl in a large family.On the other hand, middle children tend to be less adaptive to parental values, perhaps because they want to avoid competition with the older child. Because firstborn children mirror their arents in searching for their identity, middle children turn to peers, often adopting some of their values. In contrast to the first-born the middle child may be more friendly, cheerful, placid, and less studious with lower self-esteem. According to Adler (1928), the middle child is ambitious, rebellious, envious, and better adjusted than either the first born or the youngest child.Youngest Child When growing up, the youngest child is smaller, weaker, less knowledgeable, and less competent compared to older siblings, and often turns to attention-seeking. At a very arly age, the youngest are more outgoing, exploring toys, making responses to people, and initiating more play with strangers. Youngest children are significantly more successful socially than other birth orders (Steelman and Powell, 1985). The younger or youngest sibling is more dependent on others for help.Their dependency, however, deprives them of status/power and may lower their self- Most children are born within two or three years of the last sibling's birth (Dunn; 1995). Spacing of less than two years or five or more years is beneficial for the child's adjustment to a new sibling (Dunn, 1995; Tet', et al. 1996). A child under age two cannot realize all the implications of another sibling to their special position. In addition, young children closely spaced spend more time together than with their parents during these years and learn to understand each other intimately Gaffe, 1997).After age two, resentment and rivalry increase until children reach age five or six. By this time their world outside the family has expanded and they are better able to cope with and/ or avoid some of these feelings (Dunn, 1995). All children, including the newborn, benefit from larger intervals between births. Parents have time to give them more individual attention. Age differences, gender, and the ages of children in the family account for differences in the quality of their sibling relationships. Younger siblings admire most their siblings who are four or more years older.As already mentioned, the warmth-closeness characteristic appears greater between same-gender siblings and increases with the closeness of their ages. (Furman and Buhremester, 1985). On the other hand, conflict and competition are also more intense when siblings are close in age and, particularly, the same gender. Sibling ivalry is most intense in the early years and diminishes, at least on the conscious level, as siblings approach maturity. Family Size T here are differences in growing up in a small family (one or two children) as opposed to a large family (over four children).The larger the family, the greater is the number of relationships for a child to experience, which can be enriching or frustrating or both. Discipline in large families is more rule oriented, less individualized and there is more corporal punishment (Wagner, Schubert, and Schubert, 1985). Children in small families have fewer experiences in relationships ut do have more individual time with their parents. According to some studies, they also have slightly higher test scores, more schooling, and achieve more academically and in their occupation than children from large families (Blake, 1989; Hauser and Sewell, 1985).Parent-Child Relationships The quality of the relationship between each child and parent and between parents affects the sibling relationships. Parents who are constructively responsive to their children foster good feelings and cooperative behavior among their children (Furman, 1995; Bryant and Crockenberg, 1980). In homes where fathers are affectionate and helpful there are more positive sibling interactions. On the other hand, conflict between mother and each child is associated with increased sibling conflicts (Volling and Belsky,J. 1992). The child's temperament, sex, health, or hereditary traits also affect sibling relationships.Parents sometimes understand one child better than another. The child's temperament gender, health, or hereditary traits affect this relationship. When children perceive parental partiality, it increases feelings of competition, conflict, and Jealousy among siblings. Most children believe that their parent has a favorite child, which may not be true (Zervas and Sherman, 1994). Sibling rivalry is a normal emotion growing out of the need to share biological and affectional ties of the two most important people in a child's world, his or her parents. When a baby comes along, a child's world changes greatly.

Hussainsagar - 1948 Words

Hussain Sagar From Wikipedia, the free encyclopedia Jump to: navigation, search Hussain Sagar | | Location | Hyderabad | Coordinates | 17 °27†²N 78 °30†²Eï » ¿ / ï » ¿17.45 °N 78.5 °Eï » ¿ / 17.45; 78.5 | Lake type | artificial lake | Basin countries | India | | Max. depth | 32 ft | Surface elevation | 1,759 ft | | Islands | Buddha Statue (artificial) | Settlements | Hyderabad and Secunderabad | Coordinates: 17 °27†²N 78 °30†²Eï » ¿ / ï » ¿17.45 °N 78.5 °Eï » ¿ / 17.45; 78.5 Hussain Sagar (Telugu: à ° ¹Ã  ± Ã  ° ¸Ã  ± Ã  ° ¸Ã  ±â€¡Ã  ° ¨Ã  ±  à ° ¸Ã  ° ¾Ã  °â€"à ° °Ã  ± ) is a lake in Hyderabad, India, built by Hazrat Hussain Shah Wali in 1562, during the rule of Ibrahim Quli Qutb Shah. It was a lake of 24 square kilometres built on a tributary of the River Musi to meet the water and irrigation needs of the city.†¦show more content†¦A project feasibility report has been prepared for the conservation amp; restoration of Hussain Sagar Lake under National Lake Conservation Plan. The Hussain Sagar Lake has been the centre of Hyderabad civilisation and is among the most beautiful national heritage. It has played a major role in the economy of the State of Andhra Pradesh through its attraction of tourists as well as its utilisation as a source of food and water. As with other urban lakes in India, the Hussain Sagar now serves as one of the main sewage collection zone of the twin cities. Lake in the evening During the past few years grave concern is being voiced by people from different walks of life over the deteriorating conditions of Hussain Sagar Lake. As a result of heavy anthropogenic pressures, the lake eco-systems are not only strengthening in its surface becoming poor in quality, posing health hazards to the people living in close proximity to the lake. Over the years the entire eco-system of Hussain Sagar Lake has changed. The water quality has deteriorated considerably during the last three decades. Over the years the lake has become shallow due to siltation and accumulation of plant debris. Many undesirable changes in the structure of biological communities have resulted and some important species have either declined or completely disappeared. Realising the importance of conservation of Hussain Sagar Lake, a project hasShow MoreRelatedLearnings From International Good Practices Essay2077 Words   |  9 PagesHydrabad they are invariably contaminated by industrial effluents . During Ganesh festival around 2000 tons/year of chemically contaminated Plaster of Paris waste is generated, which is growing year by year. The government is planning to de-silt Hussainsagar Lake and transport the soil to Jawaharnagar MSW dump site and plant trees on this soil. It is a highly contaminated soil. This will contaminate the soil and groundwater surface runoff. Construction Waste: In Hyderabad construction activities