Background of the Study

Quezon City Polytechnic University Natural Science Deparment 673 Quirino Highway San Bartolome Novaliches, Quezon City â€Å" Physics for Children Website † An Advance studying of Physics in an enjoyable way An Investigatory Project Presented to the Class of Prof. Marjim Dela Cruz General Physics NATSCI102 Presented by Espinosa, Diane A. Mangalos, Ronnel S. Morales, Mary Knoll Rosales, Mary Grace Joy C. Tugano, Paolo September 28, 2011 ABSTRACT Physics is usually teach in high school and college students nowadays. It would not be easy to teach Physics in a child specially it is science ubject that usually hate by many students. The researchers want to create and make a website that children of all ages would love and learn a lot in an enjoyable way. a. Purpose To create a website about physics for children that involves games, trivia, stories, and other things that is possible for the reasercher to make. To establish studying a lesson in an enjoyable way. Also to support paren ts and teachers in norturing their kids intelligent in science subject especially physics. For the kids to know some interesting and knowledgeable news and events in the science world. And last to b. Procedure UsedFirst finding information in the internet and some references like books that would satisfy the researchers idea about the concept of their investigatory project and website. Ask some professional and ordinary person about the value of this study for the researcher to gathered ideas and opinions from them. And last check if there are possible materials to be used for this research for the succesful result of this investigatory. c. Results In finding for a suitable title for the researchers investigatory project and the main concept to do it is by creating a website the researchers finally decided to make a website for kids.It is an advance studying of physics in an enjoyable way. d. Conclusion The researchers there for conclude that it is better to create a website for chi ldren as an investigatory project to be unique and original in some aspects. It is also fun, knowledgeable and interesting to do. ACKNOWLEDGEMENT The researcher would like to thank God for guiding and guarding us in doing this Investigatory Project. He guide us all through the way from the beginning when we are still finding data, details and information.The researchers would also want to thank our parents in supporting us emotionally and financially. They were always there in every step of the way. Also the researcher would like to acknowledge the parent’s of Diane for letting the researcher use the computer in doing the website and typing the documentation. The researcher would also want to thank there professor who approve there abstract. We really appreciate it because we did an abstract only once while other group are not. TABLE OF CONTENTS Introduction a. Background of the study b. Statement of the problem/objectives . Significance of the study d. Scope and limitations e. Review of related literature Methodology a. Materials/equipment b. Treatment/general procedure Result and Discussion Conclusions Recommendations INTRODUCTION A historical approach to the development of physical theories and technological advances is adopted to highlight the humanistic aspect of science. In many instances, evolution of concepts, principles and theories is described to make you aware of the contributions of some great physicists and technologists in pushing forward the frontiers of knowledge.Physics is the branch of science that deals with the interaction between matter and energy. Understanding of its basic principles enhance your daily life and the application of physics principles pave the way to development. Life situations where these physical theories meaningful. Technological devices are presented to keep abreast with advances in science and technology. These will help people to cope with the demands of the knowledge based society of the century. Internet is a big help for those people who wants to gather knowledge in physics in a more convenient and easy way.These are many available websites about physics that offers information, knowledge, and comments. These website tackled about the physics principles in a more advance way. Many students usually depends on internet and there are also children, elementary students who wants to study physics. So here goes a website for children, an advance studying of physics with less pressure and enjoyable. A. Background of the Study B. Statement of the Problem/Objectives * How to create a website that is child friendly and reliable as a reference sources of information for students.Easy to use, understand at the same time complete with each content’s clarity. * How to establish trivia’s about physics in a way that is easy to understand. Short sentence but full of knowledge. * How to provide physicist stories about physics history story in a delightful way. Stories with pictures for b etter understanding, * What topics about physics should be included in the website for it to be valuable and knowledgeable. * Why it is important to create a children website about physics for primary and secondary students. ObjectivesTo increase the knowledge and improve the abilities and skills of the children. To prepare them for upcoming (or complex or difficult) lessons. C. Significance of the study D. Scope and Limitation This study may help to improve the health and well being of a child. It will guide the child to do the good things and avoid the bad things. The benefit of this study for the children is to have a good health and physically fit body, that can help them in their daily living and till the time will come that they are all ready grown ups. E. Review of related literatureThe National Children’s Study will examine the effects of environmental influences on the health and development of more than 100,000 children across the United States, following them from before birth until age 21. The goal of the Study is to improve the health and well-being of children. The Study defines â€Å"environment† broadly and will take a number of issues into account, including: * natural and man-made environmental factors * biological and chemical factors * physical surroundings * social factors * behavioral influences and outcomes * genetics * cultural and family influences and differences geographic locations Researchers will analyze how these elements interact with each other and what helpful and/or harmful effects they might have on children’s health. By studying children through their different phases of growth and development, researchers will be better able to understand the role of these environmental factors on health and disease. The Study will also allow scientists to find the differences that exist between groups of people, in terms of their health, health care access, disease occurrence, and other issues, so that these differenc es or disparities can be addressed.The National Children’s Study will be one of the richest research efforts geared towards studying children’s health and development and will form the basis of child health guidance, interventions, and policy for generations to come. Findings from the Study will be made available as the research progresses, making potential benefits known to the public as soon as possible. METHODOLOGY A. Materials and Equipment’s The materials needed are the following: Adobe Dreamweaver  (formerly  Macromedia Dreamweaver) is a  web development  application  originally created byMacromedia, and is now developed by  Adobe Systems, which acquired Macromedia in 2005.Dreamweaver is available for both  Mac  and  Windows  operating systems. Recent versions have incorporated support for  webtechnologies such as  CSS,  JavaScript, and various  server-side scripting  languages  and  frameworks  including  ASP,  Cold Fusion, and  PHP. Adobe Photoshop  is a  graphics editing program  developed and published by  Adobe Systems Incorporated. Adobe's 2003 â€Å"Creative Suite† rebranding led to Adobe Photoshop 8's renaming to Adobe Photoshop CS. Thus, Adobe Photoshop CS5 is the  12th major release  of Adobe Photoshop.The CS rebranding also resulted in Adobe offering numerous software packages containing multiple Adobe programs for a reduced price. Adobe Photoshop is released in two editions:Adobe Photoshop, and  Adobe Photoshop Extended, with the Extended having extra 3D image creation, motion graphics editing, and advanced image analysis features. [3]  Adobe Photoshop Extended is included in all of Adobe's Creative Suite offerings except Design Standard, which includes the Adobe Photoshop edition. B. Treatment and General Procedure Index/home ;! DOCTYPE html PUBLIC â€Å"-//W3C//DTD XHTML 1. 0 Transitional//EN† â€Å"http://www. w3. rg/TR/xhtml1/DTD/xhtml1-transition al. dtd†; ;html xmlns=†http://www. w3. org/1999/xhtml†; ;head; ;meta http-equiv=†Content-Type† content=†text/html; charset=utf-8†³ /; ;title;physics4children. com/story;/title; ;style type=†text/css†; ;! — * { padding: 0; margin: 0; outline: 0; } a:link { color: #FFFFFF; text-decoration:none; } a:visited { color: #8c8a86; text-decoration:none; } a:hover { color: #99FF00; text-decoration:none; } a img { border-width:0; } #outer-wrapper { margin: 0 0; padding: 0 0; } #inner-wrapper { width:962px; margin: 0 auto; } #apDiv1 { width: 1000px; height: 270px; order-width: 1px; border-style: solid; border-color: white; z-index: 1; float: right; } } #menu a { height: 45px; width: 200px; margin: 0 0; display: block; text-indent: -9999px; float: left; } #menu a. home { background: url(home. jpg) #333333 100% 45px; } #menu a. home:hover { background: url(home2. jpg) #333333 100% 45px; } #menu a. stories { background: url(stories. jpg) # 333333 100% 45px; } #menu a. stories:hover { background: url(stories2. jpg) #333333 100% 45px; } #menu a. events { background: url(events. jpg) #333333 100% 45px; } #menu a. events:hover { background: url(events2. jpg) #333333 100% 45px; } #menu a. about { ackground: url(about. jpg) #333333 100% 45px; } #menu a. about:hover { background: url(about2. jpg) #333333 100% 45px; } #menu a. comments { background: url(comments. jpg) #333333 100% 45px; } #menu a. comments:hover { background: url(comment2. jpg) #333333 100% 45px; } body { background-color: #b2ffd6; background-image: url(); background-repeat: repeat; } body,td,th { color: #000; font-family: tempus sans ITC; } #apDiv2 { float: right; width:208px; height:600px; background-color:#292929; border-style:solid; border-width:1px; border-color:#FFF; z-index:2; } #apDiv3 { width:750px; height:900px; z-index:3; float: right; } –> lt;/style> 0&&parent. frames. length) { d=parent. rames[n. substring(p+1)]. document; n=n. substring( 0,p);} if(! (x=d[n])&&d. all) x=d. all[n]; for (i=0;! x&&i Simple Definition Flow of History lt;p> home | stories | events | physics4children. com Welcome KIDS! Learn Physics in an Enjoyable Way! lt;/font> Facts Physics Facts & Trivia Stories (galileo galilie) lt;div id=†apDiv2†³> Stories Galileo Galilei and the rise of physico-mathematics The Cartesian philosophy of motion Newtonian motion versus Cartesian motion Rational mechanics in the18th century The radical years: general relativity and quantum mechanics lt;p> home | stories | events | physics4children. com Stories Galileo Galilei (1564–1642) RESULT AND DISCUSSION CONCLUSION Background of the Study Quezon City Polytechnic University Natural Science Deparment 673 Quirino Highway San Bartolome Novaliches, Quezon City â€Å" Physics for Children Website † An Advance studying of Physics in an enjoyable way An Investigatory Project Presented to the Class of Prof. Marjim Dela Cruz General Physics NATSCI102 Presented by Espinosa, Diane A. Mangalos, Ronnel S. Morales, Mary Knoll Rosales, Mary Grace Joy C. Tugano, Paolo September 28, 2011 ABSTRACT Physics is usually teach in high school and college students nowadays. It would not be easy to teach Physics in a child specially it is science ubject that usually hate by many students. The researchers want to create and make a website that children of all ages would love and learn a lot in an enjoyable way. a. Purpose To create a website about physics for children that involves games, trivia, stories, and other things that is possible for the reasercher to make. To establish studying a lesson in an enjoyable way. Also to support paren ts and teachers in norturing their kids intelligent in science subject especially physics. For the kids to know some interesting and knowledgeable news and events in the science world. And last to b. Procedure UsedFirst finding information in the internet and some references like books that would satisfy the researchers idea about the concept of their investigatory project and website. Ask some professional and ordinary person about the value of this study for the researcher to gathered ideas and opinions from them. And last check if there are possible materials to be used for this research for the succesful result of this investigatory. c. Results In finding for a suitable title for the researchers investigatory project and the main concept to do it is by creating a website the researchers finally decided to make a website for kids.It is an advance studying of physics in an enjoyable way. d. Conclusion The researchers there for conclude that it is better to create a website for chi ldren as an investigatory project to be unique and original in some aspects. It is also fun, knowledgeable and interesting to do. ACKNOWLEDGEMENT The researcher would like to thank God for guiding and guarding us in doing this Investigatory Project. He guide us all through the way from the beginning when we are still finding data, details and information.The researchers would also want to thank our parents in supporting us emotionally and financially. They were always there in every step of the way. Also the researcher would like to acknowledge the parent’s of Diane for letting the researcher use the computer in doing the website and typing the documentation. The researcher would also want to thank there professor who approve there abstract. We really appreciate it because we did an abstract only once while other group are not. TABLE OF CONTENTS Introduction a. Background of the study b. Statement of the problem/objectives . Significance of the study d. Scope and limitations e. Review of related literature Methodology a. Materials/equipment b. Treatment/general procedure Result and Discussion Conclusions Recommendations INTRODUCTION A historical approach to the development of physical theories and technological advances is adopted to highlight the humanistic aspect of science. In many instances, evolution of concepts, principles and theories is described to make you aware of the contributions of some great physicists and technologists in pushing forward the frontiers of knowledge.Physics is the branch of science that deals with the interaction between matter and energy. Understanding of its basic principles enhance your daily life and the application of physics principles pave the way to development. Life situations where these physical theories meaningful. Technological devices are presented to keep abreast with advances in science and technology. These will help people to cope with the demands of the knowledge based society of the century. Internet is a big help for those people who wants to gather knowledge in physics in a more convenient and easy way.These are many available websites about physics that offers information, knowledge, and comments. These website tackled about the physics principles in a more advance way. Many students usually depends on internet and there are also children, elementary students who wants to study physics. So here goes a website for children, an advance studying of physics with less pressure and enjoyable. A. Background of the Study B. Statement of the Problem/Objectives * How to create a website that is child friendly and reliable as a reference sources of information for students.Easy to use, understand at the same time complete with each content’s clarity. * How to establish trivia’s about physics in a way that is easy to understand. Short sentence but full of knowledge. * How to provide physicist stories about physics history story in a delightful way. Stories with pictures for b etter understanding, * What topics about physics should be included in the website for it to be valuable and knowledgeable. * Why it is important to create a children website about physics for primary and secondary students. ObjectivesTo increase the knowledge and improve the abilities and skills of the children. To prepare them for upcoming (or complex or difficult) lessons. C. Significance of the study D. Scope and Limitation This study may help to improve the health and well being of a child. It will guide the child to do the good things and avoid the bad things. The benefit of this study for the children is to have a good health and physically fit body, that can help them in their daily living and till the time will come that they are all ready grown ups. E. Review of related literatureThe National Children’s Study will examine the effects of environmental influences on the health and development of more than 100,000 children across the United States, following them from before birth until age 21. The goal of the Study is to improve the health and well-being of children. The Study defines â€Å"environment† broadly and will take a number of issues into account, including: * natural and man-made environmental factors * biological and chemical factors * physical surroundings * social factors * behavioral influences and outcomes * genetics * cultural and family influences and differences geographic locations Researchers will analyze how these elements interact with each other and what helpful and/or harmful effects they might have on children’s health. By studying children through their different phases of growth and development, researchers will be better able to understand the role of these environmental factors on health and disease. The Study will also allow scientists to find the differences that exist between groups of people, in terms of their health, health care access, disease occurrence, and other issues, so that these differenc es or disparities can be addressed.The National Children’s Study will be one of the richest research efforts geared towards studying children’s health and development and will form the basis of child health guidance, interventions, and policy for generations to come. Findings from the Study will be made available as the research progresses, making potential benefits known to the public as soon as possible. METHODOLOGY A. Materials and Equipment’s The materials needed are the following: Adobe Dreamweaver  (formerly  Macromedia Dreamweaver) is a  web development  application  originally created byMacromedia, and is now developed by  Adobe Systems, which acquired Macromedia in 2005.Dreamweaver is available for both  Mac  and  Windows  operating systems. Recent versions have incorporated support for  webtechnologies such as  CSS,  JavaScript, and various  server-side scripting  languages  and  frameworks  including  ASP,  Cold Fusion, and  PHP. Adobe Photoshop  is a  graphics editing program  developed and published by  Adobe Systems Incorporated. Adobe's 2003 â€Å"Creative Suite† rebranding led to Adobe Photoshop 8's renaming to Adobe Photoshop CS. Thus, Adobe Photoshop CS5 is the  12th major release  of Adobe Photoshop.The CS rebranding also resulted in Adobe offering numerous software packages containing multiple Adobe programs for a reduced price. Adobe Photoshop is released in two editions:Adobe Photoshop, and  Adobe Photoshop Extended, with the Extended having extra 3D image creation, motion graphics editing, and advanced image analysis features. [3]  Adobe Photoshop Extended is included in all of Adobe's Creative Suite offerings except Design Standard, which includes the Adobe Photoshop edition. B. Treatment and General Procedure Index/home ;! DOCTYPE html PUBLIC â€Å"-//W3C//DTD XHTML 1. 0 Transitional//EN† â€Å"http://www. w3. rg/TR/xhtml1/DTD/xhtml1-transition al. dtd†; ;html xmlns=†http://www. w3. org/1999/xhtml†; ;head; ;meta http-equiv=†Content-Type† content=†text/html; charset=utf-8†³ /; ;title;physics4children. com/story;/title; ;style type=†text/css†; ;! — * { padding: 0; margin: 0; outline: 0; } a:link { color: #FFFFFF; text-decoration:none; } a:visited { color: #8c8a86; text-decoration:none; } a:hover { color: #99FF00; text-decoration:none; } a img { border-width:0; } #outer-wrapper { margin: 0 0; padding: 0 0; } #inner-wrapper { width:962px; margin: 0 auto; } #apDiv1 { width: 1000px; height: 270px; order-width: 1px; border-style: solid; border-color: white; z-index: 1; float: right; } } #menu a { height: 45px; width: 200px; margin: 0 0; display: block; text-indent: -9999px; float: left; } #menu a. home { background: url(home. jpg) #333333 100% 45px; } #menu a. home:hover { background: url(home2. jpg) #333333 100% 45px; } #menu a. stories { background: url(stories. jpg) # 333333 100% 45px; } #menu a. stories:hover { background: url(stories2. jpg) #333333 100% 45px; } #menu a. events { background: url(events. jpg) #333333 100% 45px; } #menu a. events:hover { background: url(events2. jpg) #333333 100% 45px; } #menu a. about { ackground: url(about. jpg) #333333 100% 45px; } #menu a. about:hover { background: url(about2. jpg) #333333 100% 45px; } #menu a. comments { background: url(comments. jpg) #333333 100% 45px; } #menu a. comments:hover { background: url(comment2. jpg) #333333 100% 45px; } body { background-color: #b2ffd6; background-image: url(); background-repeat: repeat; } body,td,th { color: #000; font-family: tempus sans ITC; } #apDiv2 { float: right; width:208px; height:600px; background-color:#292929; border-style:solid; border-width:1px; border-color:#FFF; z-index:2; } #apDiv3 { width:750px; height:900px; z-index:3; float: right; } –> lt;/style> 0&&parent. frames. length) { d=parent. rames[n. substring(p+1)]. document; n=n. substring( 0,p);} if(! (x=d[n])&&d. all) x=d. all[n]; for (i=0;! x&&i Simple Definition Flow of History lt;p> home | stories | events | physics4children. com Welcome KIDS! Learn Physics in an Enjoyable Way! lt;/font> Facts Physics Facts & Trivia Stories (galileo galilie) lt;div id=†apDiv2†³> Stories Galileo Galilei and the rise of physico-mathematics The Cartesian philosophy of motion Newtonian motion versus Cartesian motion Rational mechanics in the18th century The radical years: general relativity and quantum mechanics lt;p> home | stories | events | physics4children. com Stories Galileo Galilei (1564–1642) RESULT AND DISCUSSION CONCLUSION

Training Plan

TEACHING/FACILITATION PLAN (Please remember to maintain anonymity of the area of work and the persons involved). Date on which the teaching occurred: | |Learning environment: | | | |Number/s and learning style/s of learner/s ( if known) : | | | |Learner’s previous knowledge, skills and attitude : | | | |Title of Session /Aim : | | | | | | | |Learning outcomes: | | | |Time frame: |Content: |Teaching methods used :(e. g. |Resources used: | | | |explanation, | | | | |Lecture, demonstration, | | | | |practice, questioning). | | | | | | | | | | | | | | | | | | | | | | | | | | |Do not evaluate within in this plan, evaluate the assessment within your 1000 word reflection include: | |What would you do if you were to undertake this again? Would you alter anything with reference to your learning environment, timing, aim, learning | |outcomes, resources used etc? | | | | | | | | | | | | | | | | | | Essay 1 1. Discuss in detail the effectiveness of your teaching plan ie y ou may include discussion regarding the learning environment and the teaching methods used. 2. How did you establish the aim and learning outcomes discuss and reflect upon why these are important and useful in practice? The aim of the teaching plan was decided upon following a discussion with the student, when it was highlighted by the student that she felt under confident with taking manual blood pressure readings. The learning outcomes were formulated during a one to one session using Nicklin and Kenworthy (2003) who state that learning outcomes should be: SMART Specific †¢ Measureable †¢ Achievable †¢ Realistic †¢ Time framed Mager (1997) conjectures that without objectives you won’t be able to decide which content and procedures will get you to your aim. The formulation of learning outcomes communicates the assessor’s intent and are not open to interpretation. They give the student a clear understanding of what is expected of them. Clinical plac ements can be daunting for the student and having clear learning aims can help students focus on one aspect at a time thus helping to increase confidence. 3. Discuss learning styles and how knowledge of these may have influenced your choice of teaching methodsIt is generally acknowledged that learning styles indicate an individual’s preferred way of learning or how the individual acquires information (Fedder and Brent, 2005). Learning styles also influence the way in which learners master the goals and objectives of an educational programme (Rassool and Rawaf, 2008). (Word count for essay 1 =†¦.. words (NB: Please do not   include your words from the teaching plan) ASSESSMENT PLAN (Please remember to maintain the anonymity of the area of work and the persons involved). |Date on which the assessment occurred: | |Learning environment: | | | | | | |Number/s and learning style(s) of learner(s) being assessed: ( if known) | | | | | | | | | |Learner’s previous k nowledge, skills and attitude : | | | |Title of assessment /Aim: | | | | | |Learning outcomes: | | | | | |Preparation of the learner/s for the assessment :(please include the context of assessment e. g. ormative/summative): | | | | | | | | | | | | | |Consider any Issues to be considered by the Assessor with the learner/s: (such as maintaining dignity, confidentiality, maintenance of safety. please | |include the standard/level to be achieved, and relate to knowledge/skills/attitudes/safety). | | | | | | | | | | | | | | | | |Assessment Criteria to be used for this assessment? Trust policy/Standard etc. |Do not evaluate in this plan, evaluate the assessment within your 1000 word reflection include: | |What would you alter if you were to undertake this again? Would you alter anything with reference to your learning environment, timing, aim, learning | |outcomes, resources used etc? | |What methods would you use to collate information regarding the assessment for e. g. utilise observation? Patient narrative or questioning techniques? Would| |you prepare the learner more satisfactorily for the assessment? Would you alter the aim/ learning outcomes? Did you assess knowledge, skills and attitude? | | | | | | | | | | | | | | | | Essay 2 1. Explore in detail why it is necessary to assess your learner The NMC sets out standards of education of pre-registration students. These set out what nursing students must demonstrate to be fit for practice at the point of registration with the NMC. All nurses are required to share their knowledge, skills and expertise and must assist students in the development of competence (Nursing and Midwifery Council (NMC) 2008a).Recent changes highlighted in the Standards to Support Learning and Assessment in Practice (NMC 2008b) have raised the profile of mentoring in practice. These standards provide a clear framework to enhance the quality, principles and accountability of mentorship. Practical knowledge and per sonal experience are cornerstones for integrating theoretical knowledge and developing nursing skills and are a major reason for clinical placements during nurse education (Midgley,2006) A context of learning is created when learning is acknowledged as a legitimate aspect of the nursing situation e. g. when an experienced nurse accompanies the student either to observe or teach in the situation. The role of the mentor in clinical practice settings is an important aspect of nurse education.Through mentorship, qualified nurses get the opportunity to pass on professional values, knowledge and skills to the trainee nurse. 2. What were your aim and learning outcomes? Where did the assessment criteria come from? Was the assessment valid and reliable? The aim of the assessment session was that the student would demonstrate the ability to perform a manual blood pressure recording. That she would have an understanding of the relevance of the readings and that the recordings would be document ed accurately. The assessment criteria were compiled from policies and guidelines set out by the NMC, Royal Marsden Manual of Clinical Procedures and employers policies. Thus ensuring that the procedure adheres to NMC and local guidelines.The assessment was both valid and reliable as the learning outcomes were specific to policy and procedure. 3. Discuss the importance of constructive feedback and how it was given to your learner Feedback is an important part of the process in improving skills, knowledge and confidence. Students in all professions require feedback in order to stay motivated in their learning. The importance of thoughtfully and appropriately delivering feedback becomes clear when the deleterious consequences of poorly given or misunderstood feedback are considered. For example when learners view feedback purely negatively, they can become anxious or resentful and less receptive to further learning and evaluation (King, 1999).The feedback given to my student following the assessment was undertaken in a quiet private area, where time was taken to discuss together how we both felt the assessment had gone. I gave positive feedback on the assessment, pausing to allow the student to comment, the student herself highlighted the area of the assessment she felt under confident about. We had a further discussion on this and together compiled an action plan and scheduled regular one to one session to facilitate practice sessions. The session ended on a very positive note with the student thanking me for my guidance. 4. Reflect on your strengths and weaknesses of the assessment sessionOn reflecting my own strengths and weaknesses during the assessment session it has become apparent to me that I should have given the student the opportunity to postpone the assessment due to the unexpected noisy environment . I felt the student’s concentration was compromised. This indeed could be identified as a weakness, not enabling the student to have an ideal lea rning environment. My strength during the assessment would have been my delivery of feedback following the session. I was able to use my positive mentor student relationship in order to allow the student to self-reflect and become aware of the area of the assessment in which she was weak. By allowing the student to 5. (Word count for essay 2 =†¦.. words ( NB: Please do not   include your words from the assessment plan) References

Is Openly Carrying Guns A Justifiable Act Essay Example | Topics and Well Written Essays - 750 words

Is Openly Carrying Guns A Justifiable Act - Essay Example The 2nd Amendment, which states, "a well regulated militia, being necessary to the security of a free state, the right of the people to keep and bear arms shall not be infringed" gives people the liberty to arm themselves with weapons for their own self-defense. This right is respected by some states to the extent that people should expose the guns they are carrying, so long as they were legally acquired. One camp, such as that of Virginia Citizens Defense League (VCDL) considers themselves responsible gun owners and claims that they do not use the gun until it is necessary. They believe that the sight of guns is enough to dispel any untoward incidents by criminals. Because of this, so many people were enticed to buy guns for themselves. VCDL’s issuance of gun permits increased dramatically from 3,000 in 1994 to 180,000 in 2009. However, some people may not react positively to this since guns are very tempting to just use at one’s whim if that individual is impulsive. I t may go off accidentally hurting even the owner, or someone within peripheral distance. If the gun carrier is prone to temperamental outbursts, then it is worse, since if he is provoked, then he has his gun to vent his temper with. Responsible gun owners are aware of this and vehemently deny that they are that weak. They even advocate for the law of first investigating the background of whoever wants to buy a gun before releasing it to just anyone who may have the impulse to use it any which way he wants. This is where people call upon the 14th Amendment. It is clearly stated in Section one of this amendment that: â€Å"No State shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; nor shall any State deprive any person of life, liberty, or property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws†. This amendment, or Incorporation Doctrine, advocates the Bi ll of Rights to balance off whatever laws that may override the rights of others. In this case, the 2nd Amendment may give the right to people to â€Å"bear arms† however, it should also respect the rights of others who do not advocate gun ownership in the belief that it is not necessary. This conflict causes a huge confusion that may leave people divided, and the government, in a â€Å"fence-sitting† position. President Obama was known as the most anti-gun president. NRA or National Rifle Association protested against him for gun control laws. Obama’s stand was that guns are harmful and should not be openly carried even if it is licensed in order to prevent it from firing at anyone, whether intentionally or not. The NRA organization claims that its members are responsible gun owners who are discerning about gun use and are against loosely selling firearms to just about anyone. Seven states have ruled that any gun manufactured in their state is exempt from gun c ontrol laws. This implies no background checks, no age restrictions, no requirements for sellers to check out before releasing guns to buyers. This is their interpretation of the second amendment right. This ruling may be abused by some people who may claim that the gun they own was manufactured in that state, hence they do not have to go through thorough background check before being issued a permit. The federal government may also be suspected of concealing weapons so that these would be exempt from gun control laws because Obama has not done anything regarding NRA’s protest, and seems apathetic to the issue. Personally, I am not in favor of the Open Carry gun policy of some states. I do respect their belief of

The Iranian Revolution Essay Example | Topics and Well Written Essays - 2500 words

The Iranian Revolution - Essay Example This research will begin with the statement that the Iranian Revolution (also referred to as the Islamic Revolution/1979 Revolution) details the events entailing the overthrow of the Pahlavi dynasty ruled by Shah Mohammad Reza Pahlavi, who was considered a close ally to western governments such as the U.S. The demonstrations against the Shah regime started in October 1977 and developed in to a widespread campaign of civil resistance that can be regarded as partly religious and secular, and reached fever pitch in January 1978. The royal reign ultimately collapsed shortly after the defeat of the loyal troops by guerrilla and rebel troops in armed street battles. After the fall of Pahlavi Dynasty, Iran voted to adopt an Islamic Republic mode of governance, and endorse a fresh democratic-theocratic hybrid Constitution on which Khomeini became Supreme Leader of the country as from December 1979. The Iranian Revolution came as a surprise to many, as well as to Shah of Iran. The Iranian rev olution was a surprise to many given that it lacked the majority of the routine causes of revolution; it generated immense changes at a fast speed, was immensely popular among the masses; and, substituted a modernizing autocratic monarchy with a theocracy grounded in the Guardianship of the Islamic Jurists. Even at the height of street protests and demonstrations, neither Iranians nor its key allies such as the U.S officials perceived the possibility that Iran’s armed troops, which was highly modernized and the largest, would be incapable of dealing with the revolutionaries.... Even at the height of street protests and demonstrations, neither Iranians nor its key allies such as the U.S officials perceived the possibility that Iran’s armed troops, which was highly modernized and the largest, would be incapable of dealing with the revolutionaries (Coughlin 4). The causes of the Iranian Revolution can be traced to happenings that long predated it. In 1963, the Shah launched his â€Å"White Revolution† detailing a series of radical reforms fashioned at modernizing and westernizing Iran. Although, the instituted reforms generated rapid economic growth, they also yielded to social dislocation, speedy urbanization, and the incorporation of western habits and customs by the ruling elite, which alienated traditionalists and pious religious elements within Iranian society (Abrahamian 6). The undertaken reforms also threatened to undermine the economic base and persuasion on Iran’s clerical establishments by alienating the clergy from the regime. This ultimately proved catastrophic in the end with the collapse of the monarch (Amuzegar 10). Although, the Shah enjoyed the support of Iran’s upper and middle classes, he did not respond adequately to the rising discontent among the ultra-conservative. Shah had sectional support from some clerics who viewed him as a substitute to the political left. Nevertheless, other clerics were dissatisfied with the way in which the monarch was running its affairs. The clerics associated Shah with his father’s actions in 1936 when he barred clerics from acting as judges within state courts. Ayatollah Khomeini issued a fatwa (religious edict) against the proposed reform and who

Analyzing media used by presidential campaigns Term Paper

Analyzing media used by presidential campaigns - Term Paper Example Even with this, many critics often oversee the main underlying issues of any political campaign but, they target the appearances and characters of the politicians and the way the political ads are advertised. They claim that bad advertisement is the sole factor which demeans all the major issues that surround a political campaign. It is also said that the way a campaign is aired on television by the media has made a political event into a popularity contests and has the result of candidates becoming slaves to the voter's opinions and not its leaders. Advertising in all aspects is covered up by a one-liner which says that "the advertiser's product is a lot better and workable for the viewer as the competitor's products". To make a decision for or against this claim is up to how the viewer as to how they perceive it. It may not important what a certain person decides to buy for dinner after seeing the ads. But what that person, as a voter decides to vote may have huge far-reaching and consequential effects. "Advertisements are more important than debates and speeches in political campaigns" (Just, 1990). With the help of media, the general public becomes aware of the how’s, what’s, when’s, where, which ones, and whys of the political scenario of any political campaign. A sensible use of media can be used to teach the voter-of-tomorrow, to decide how, when and why to vote a certain politician appearing on the media screen. Humans are highly judgmental by nature, so it is very important as to how a politician is portrayed on the media, especially with regard to someone who is seeing the politician for the first time. As the saying goes "first impression is the last impression". The voter's and the public in general will decide if they want to vote for a certain politician in the first 20 seconds of seeing an advertisement of a political campaign. According to the U.S. the presidential race between ford and carter indicates the fact that carter' s image clearly shaped a better picture in their minds (1976). The reaction to ford's image played a major role (Oshagan, 1988). Media and candidate's use of media has very strong impressions on those who are about to make their decisions about voting for one candidate or the other (research on the Australian Elections). people who decide upon who they will vote, before a campaign starts are not moved by any forms of media campaigns as are those who have not yet decided. They are very much likely to be moved by the campaigns and are thus the main focus of any political media campaigns. These voters are referred to as the "undecided voters" and they more often than not refer to the media for information about all candidates and that too very near the elections so that they have a clear view of what is and what is not. The debate between the US presidential candidates, Nixon and Kennedy is often quoted in history as a very good example of a typical media political campaign. It is also claimed that the way both of them appeared on television and the personae they exuded was a big reason for Kennedy's ultimate victory in the end. Although here some people also debate over fact that the way the media portrayed the two candidates was perhaps not that justified in their losing or winning. (Vancil and Pendell, 1987). Even the debates over the presidential

School uniform Research Paper Example | Topics and Well Written Essays - 1250 words

School uniform - Research Paper Example Furthermore, Wiseman and Hunt also cite an example on the successful program brought out by the imposition of school uniform to students in Long Beach, California where a dramatic decrease of student violence had occurred after a year it was imposed (200). Former U.S President Bill Clinton also suggests the use of school uniforms for public schools in order to lessen the cases of violence and gang wars to happen (qtd. in Brunsma). This initiated the introduction of school uniforms in the public schools in the U.S.   Ebert and Culyer note that the imposition of school uniforms lessens the unequivocal existence of financial disparity among students (213). Since the wealthy students will wear the same clothes as with the less privileged, the latter will not feel inferior, and thus, increasing their self esteem. Bullying cases will be lessened and prevented since the rich can no longer make fun of their classmates who cannot afford to buy branded and signature clothes.  The implement ation of school uniforms diminishes distractions of students from unnecessary contemplation of what to wear every day, thus, focusing their attention more to school academics (Ebert and Culyer 213). This would greatly improve the students’ academic performance since their attention will be focused more on their subjects rather than on the effort in looking good and being on fashion all the time. Peer pressure to be wearing what is in for fashion and to dress expensively will also lessen; thus, students focus their efforts. more in learning and studying (Larson 180). Performance at school will greatly improve, since they look good and smart in a school uniform; they tend to perform better at school. Oneil implies that when students put on a school uniform every day, this will give them a connotation that they have to take their education seriously (61). When they see their parents going to work wearing their business suits and attires every day, students will also get motivated to practice a business-like approach in dealing with their studies since they are wearing a uniform themselves to school. Not only that they look smart in a uniform, they also look proper and neat in a uniform. School uniforms are economical and practical as compared with buying fashionable clothes since students will just have to repeatedly wear their uniforms everyday (Oneil 61). Parents favor school uniforms more than not wearing one because they will not be pressured with their children to buy designer clothes for them to fit in the ostracizing crowd (Oneil 62). They will just have to buy a set of

Organisational behaviour Essay Example | Topics and Well Written Essays - 1250 words

Organisational behaviour - Essay Example Apparently, an organization needs line managers that have their duties at different places in the organization. This ensures there is coordination and execution of all activities is done at the right time. Line managers have a direct impact on the performance of an organization. This is due to their management roles that are involved in production in the organization. For example, the line managers have a role to play in getting all the inputs that will be used in an organization. Collecting such inputs has direct effects on the production in the organization. In addition to this, the line managers have to ensure all these inputs are well taken care of while in the organization. If these inputs are misused, the managers will be blamed for such a mishap. Therefore, they should consider taking responsibility on the inputs that are put in the organization. Secondly, managers have to ensure the outputs in an organization are delivered to the stipulated places (Beardwell and Claydon, 2007 : 16). The outputs of an organization are steadfast in revenue collection. Therefore, when the outputs are given ultimate care, they are likely to increase the revenue of an organization. For example, when the outputs of the organization are collectively relayed to the stipulated places, the organization is not likely to lose any amount of cash. ... In many instances, profits of an organization reduce drastically due to irresponsible line managers. As such, the organization will suffer losses which are as a result of irresponsible line managers. Organizational culture is one aspect that should be given utter respect in an organization. This states the daily routine of an organization which is passed from one generation of line managers to another. The organizational culture of an organizational is an arrangement that states the values and concepts that are respected in the organization. These values explain a lot in terms of organizational performance (Parker, 2005: 21). Therefore line managers have to ensure they give the best in regard to culture. For example, the line managers have to ensure they pass the organizational culture and values to new employees. For example, john Lewis is a retailer that has been in the market for a long time. The retailer has the cultural value of giving high quality products to the market. This i s a cultural expression that should be passed in the next generation. Since its inception in the 1800’s, the retailer has continued to offer high quality products. This states that the organization has been steadfast in sprouting its organizational culture which is offering high quality products and services. Though the line managers and other employees change from time to time, the organization still savors the need to offer high quality products to the market. With such activities, the organization is likely to record a positive performance in the market. Line managers have to ensure there is effective communication in an organization. Communication is as vital aspect in any organization that wants to record a positive performance. First,

The Benefits of Tourism Assignment Example | Topics and Well Written Essays - 500 words

The Benefits of Tourism - Assignment Example Additionally, other economic benefits like infrastructural development in form of roads, airports and facilities like hotels are achieved. With enhanced opportunities, expansion of the economy and the means of livelihood is made possible. Consequently, with tourism, more revenue is generated into the economy which assist the society to achieve better services. On the socio-cultural front, tourism has provided an opportunity for local communities to show their distinct and unique cultural values and customs while also opening out their natural resources to the tourists and in the process diversifying regional economy (Tapper, 2006). Consequently, by providing the platform, tourism encourages a feeling of belonging in the society and pride which encourages the preservation of the means of livelihood of the people in form of their culture and traditional beliefs. On the environmental front, apart from supporting conservation efforts financially and creating awareness regarding natural r esources management, tourism also ensures that the community’s environment, cultures and the community’s heritage through putting in place effective policies, proper planning and research which makes the tourist destination more reliable and desirable hence acting as a marketing tool for the destination (Mak, 2004). Additionally, through environmental conservation campaigns in forms of sports activities like marathons, tourism adds more value to the destination which benefits the local tourism

Discussing the benefits of e-communications in integrated marketing Essay

Discussing the benefits of e-communications in integrated marketing communications - Essay Example The inter-dependence of the various elements within the system has vast potential to establish a market that is sustainable as well as mutually satisfying. IMC, through e-communication greatly facilitates the success of the existing and new products and therefore needs to become intrinsic part of market strategy of the organizations. The core business strategy of any business heavily relies on the market strategy that facilitates its products and services to meet the needs and requirements of the people at large. According to Shultz, McCarthy’s principles of 4Ps of marketing have outgrown their effectiveness in the present age of information technology. In the past, the 4Ps (product, price, place and promotion) of marketing strategy were highly relevant mainly because of the three reasons: There was lack of variety within the products; people were exposed to limited means of publicity; and promotional activities were more localised (Shultz, 2001). Therefore, under the given restrained parameters, the strategy satisfied both the customers and the retailers. The equation is drastically changed in the contemporary times. Today, the technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. Integrated marketing communication therefore, becomes the most vital part of market strategy for all organizations to maintain a competitive edge over their rivals. The inter-dependence of the various elements within the system has vast potential to establish a market that is sustainable as well as mutually satisfying. Kotler has

Things Fall Apart by Chinua Achebe Essay Example for Free

Things Fall Apart by Chinua Achebe Essay This is the story of Okonkwo, a renowned warrior and wrestler, who lives in the Ibo village of Umuofia in Nigeria, Africa. Respected by the elders of his clan, he hopes to become an elder himself someday. Due to his relationship with his father, Okonkwo has a hardened heart and thus, his actions throughout the novel are governed by anger and fear. Okonkwo, (per African tradition), has three wives and many children. He is prosperous and successful at the beginning of the story, but his heart does not soften. As a result, he makes many mistakes and is eventually exiled from his clan for seven years. While Okonkwo is away from Umuofia, white missionaries settle in his clan’s village and begin to preach Christianity. The tribe begins to change, especially its younger members, and when Okonkwo returns from exile, he sees the changes and attempts to reverse them. He struggles against the new laws of the white man and relations between the clan and the whites deteriorate until things finally reach a crescendo. Okonkwo’s fear Things Fall Apart, written by Chinua Achebe, is a story of a man whose life is dominated by his fears. There are many subtle themes throughout this book. One theme that cries out over the rest is Okonkwo’s, the main character, fear of weakness as seen through his childhood, his oldest son, and eventually his death. Since his childhood, Okonkwo was ashamed of his father, â€Å"In his day he (Unoka) was lazy and improvident and was quite incapable of thinking about tomorrow†(p.4). By the standard of his clan, Unoka was a coward and squanderer. When he was a child, a boy called Okonkwo’s father an agbala. This word means â€Å"woman† as well as a man who has no title. His carelessness left numerous debts unpaid at his death. Ashamed of his father, Okonkwo worked hard and fought well to gain a reputation of high status and influence in his clan. He acquired three wives, one whom gave him his first son. Okonkwo’s first wife, whose name is never mentioned, gave birth to his first son, Nwoye. Okonkwo saw Nwoye weak and lazy from an early age. For this, Nwoye was beaten constantly. Okonkwo was highly demanding of his family because of his obsession not to be like his father. He mistook this behavior as masculinity. He wished his son were a promising, manly son like his friend Obierika’s son, Maduka, who was also a great fighter. One night the town of Umuofia was told that someone in Mbaino had killed one of their â€Å"daughters†. The woman was Ugbeufi Udo’s wife. The blood price for the murder was a virgin and young man to Umuofia. The virgin was given to Ugbeufi Udo as his wife. They did not know what to do with the young boy, Ikemefuna. Okonkwo was asked on behalf of the clan to take care of the boy. Secretly, Okonkwo grew fond of Ikemefuna, â€Å"Even Okonkwo himself became very fond of the boy-inwardly of course. Okonkwo never showed any emotion openly, unless it be the emotion of anger†(p.28). Ikemefuna lived with Okonkwo and his family for three years until the time came when the Oracle said that Ikemefuna had to be killed. Okonkwo was warned not to have any part in killing the boy who called him father. He ignored this and upon returning sank into a deep depression which kindled the affliction inside of him. Not only the death of Ikemefuna, but also the accidental killing of Ogbeufi Ezeudu’s son, which gets Okonkwo and his family exiled for seven years, aides in his depression. To atone for the killing of his clansmen’s son, Okonkwo and his family were cast out of Umuofia and were forced to go live with his mother’s clan in Mbanta. In their second year a group of six missionaries traveled to Mbanta and tried to persuade the people from their false gods of wood and stone to the one true God. They captured Nwoye and he later joined their congregation. When Okonkwo was informed of the news he strangled Nwoye in anger. He questioned how he could have fathered such a weak son. At the end of the seven-year exile, Okonkwo was able to return home. However, the church had taken over Umuofia also. Nothing was the same. Okonkwo refused to integrate with the new visitors. He thought that the clan’s failure to remove them was â€Å"womanly†. Almost happy again, Okonkwo began to accept the new Umuofia. Then the leaders of the clan, including Okonkwo, were taken for ransom by the church. Deeply angered by what was happening, Okonkwo killed one of the leaders at a meeting. The pacification of Okonkwo’s clan is what depressed him. He knew his clan would not go to war. This desire to act violently all goes back to his father’s lack of desire. In the end the violence settled on Okonkwo, when he hung himself. In conclusion, all these aspects: his childhood, his first son and Ikemefuna, and his death contribute in explaining Okonkwo’s fear of weakness. Okonkwo’s life was controlled by his fears. He valued the success of his family and the community with his own success. If Nwoye was weak it was because he had failed as a father. The pacification of the town was a reflection of Okonkwo’s failures, he thought. Not being able to control those events, Okonkwo, out of desperation or either out of the pride in his manhood or perhaps both, killed himself. In spite of Okonkwo’s beginnings in poverty and misfortune, he has risen as one of the most respected elders of the clan. Yet others remark on how harshly he deals with men less successful than himself. For example, at a meeting to discuss the next ancestral feast, Osugo—a man without titles—contradicts Okonkwo, who in turn insults Osugo by declaring the meeting are â€Å"for men.† When others at the meeting side with Osugo, Okonkwo apologizes. Okonkwo’s hard-earned success is evident because the clan chooses Okonkwo to carry the war ultimatum to their enemy, the enemy treats him with great respect in the negotiations, and the elders select Okonkwo to care for Ikemefuna until they decide what to do with him. Once the young man is entrusted to Okonkwo’s care, the rest of the clan forgets him for three years. At first, Ikemefuna is very unhappy—he misses his mother and sister, he tries to run away, and he won’t eat. After Okonkwo threatens to beat him, Ikemefuna finally eats, but then vomits and becomes ill for twelve days. As he recovers, he seems to lose his fear and sadness. Ikemefuna has become very popular in Okonkwo’s house, especially with Nwoye and the other children. To them, he seems to know everything and can make useful things like flutes, rodent traps, and bows. Even Okonkwo has inwardly become fond of Ikemefuna, but he does not show affection—a womanly sign of weakness. He treats Ikemefuna with a heavy hand, as he does other members of his family, although he allows Ikemefuna to accompany him like a son to meetings and feasts, carrying his stool and his bag. Ikemefuna calls Okonkwo â€Å"father.† During the annual Week of Peace just before planting time, tradition permits no one in the village to speak a harsh word to another person. One day during this week, Okonkwo’s youngest wife, Ojiugo, goes to a friend’s house to braid her hair, and she forgets to prepare Okonkwo’s afternoon meal and feed her children. When Ojiugo returns, Okonkwo beats her severely. Even when he is reminded of the ban on violence, he doesn’t stop the beating. Because Okonkwo’s violation of peace can jeopardize the whole village’s crops, the priest of the earth goddess orders Okonkwo to make offerings at his shrine. Although Okonkwo inwardly regrets his â€Å"great evil,† he never admits to an error. His offensive breaking of the peace and the priest’s mild punishment are talked about in the village. After the sacred week, the farmers of the village begin to plant their harvest. Okonkwo allows Ikemefuna and Nwoye to help him collect, count, and prepare the seed-yams for planting, though he continually finds fault with their efforts. He believes that he is simply helping them learn the difficult and manly art of seed-yam preparation. Soon, the rainy season begins and the planting takes place, followed by the intense period of care for the young plants. During the resting time between planting and harvest, the friendship between Ikemefuna and Nwoye grows even stronger. Reference * Things Fall Apart by Chinua Achebe

Changes in family structure and modern family

Changes in family structure and modern family Due to its purchasing power, the family is believed as the most important consumers buying unit by many marketers (Dalakas Shoham, 2005). Therefore, a great number of previous studies have been done to understand how a family makes purchasing decisions over the years. As new social trends, the structure of family has changed dramatically in the past three decades in most countries in the world (Brace et al, 2008). The family is convinced as composing by parents and unmarried children in traditional mind. However, in the modern society, the definition of family has moved from only couple and children to family household. According to European Community Household Panel, a family household is a group of people who live together, share the bill and housekeeping arrangement (Askegaard et al, 2006). In view of most marketers, changes in family structures provide marketing opportunities. As the differentiation of the composition, families need and demand is diversified than before. Changes in family structure and modern family Family household types in modern society are diversified, such as single parent families, reconstituted families, unmarried cohabitation families, traditional families, couple with no children families and roommate family households. The reason of diversified family household type is that unmarried cohabitation, delayed marriage and delayed childbirth are trends for young people in the recent years. Furthermore, there have been increases in the proportion of the return of mothers to the workforce and the number of divorces and a decrease in the proportion of intact family unit (two biological parents and their dependent children). It is known that 76 per cent of UK children in 2004 lived in a family unit headed by a couple (UK Office of National Statistics, 2005). But, this official data does not differentiate families by couples who are intact or step parent. Also, it is acknowledged that 83 per cent of children in step parent families or single parent families live with their natur al mother (Brace et al, 2008). Therefore, most of single parent households are headed by females. Although the family types are diversified in the present day and age, intact families, step parent families and single parent families are three major types of composition for modern families. Haskey (1998) indicated there has been an obviously decline in the intact or traditional family household type and step families are more prevalent than single parent households. People are remarrying more often than before, and male is more likely to reconstitute a family than female. For example, step families are the fastest growing type of family in the UK (Mintel, 2005). There are totally 35 per cent British parents live as a non-traditional family unit. Concretely, 19 per cent of British parents are single parents. 16 per cent of British parents have children with ex-wife or ex-husband and now reconstitute families with new partners and the children (Mintel, 2005). Family structures have changed, which influence family decision making. Thus, some researchers argue that family communication has become more open and democratic (Belch and Willis, 2001). Particularly, the role of women has changed in the present society. The changes include education, increasing number of double-income families and the advent of career women. Further to say, these changes have impacted on family buying decisions and the role structure between family members. An increasing number of women are contributing to the incomes of their families and more women are motivated to succeed in their careers. For instance, nearly 60 per cent of women in New Zealand are employed in the workforce (Beatty Lee, 2002). This is much higher proportion than before. Some previous studies indicated that a persons power to make family purchasing decisions depends on his/her ability to satisfy his/her marriage partners needs (Beatty Lee, 2002). Therefore, the more a husband contributes to the resources of the family, the more the wife will accept the husbands buying decisions. In the same way, if the wife contributes significantly to the family income, then the wifes impact on family buying decisions would be greater than in families where the wife does not provide income to the family. It does not mean the person who contributes a dominant income to his/her family must accounts for the completely dominant position in the family buying decision making process. It is more likely that there is more equality in double-income families. Therefore, a wifes occupational status has an obviously effect on the family decision making. The prevalence of women working outside the home is not only because of the necessity to help the family in finance, but also because of the changes in social and cultural trends. Therefore, women obtain more power in some families which both family members will make decisions jointly. This type of family is more likely to be called modern family and it has a more democratic influence structure. In contrast, a traditional family has a more dictatorial husband and the decisions are made more autocratic. Family life cycle There are many factors influence family buying decisions. Despite the family type and womens role in the family, family life cycle (FLC) also significantly affects the family purchasing decisions. The family life cycle describes the changes that occur in family and family structures as they progress over time (Askegaard, 2006). The FLC shows the changes in both the family income and family composition over time. As the time passed, the needs and demands of families tend to change. Therefore, their preferences and behaviours will be changed. Families in similar stages of the life cycle share similar demographic, financial and buying characteristics. In contrast, families at different life cycle stages show different interests, needs and demands and use different communication strategies (Lee Levy, 2004). Childrens roles in family buying decisions Since 1990s, the growing awareness on childrens role is largely because of childrens steadily increasing impact on family buying decisions and increasing spending power (Caruana Vassallo, 2003; Dalakas Shoham, 2005; Fan Li, 2010). Many previous studies pointed out that children have became an extremely vital consumer group which influences family purchases of various products in many ways (Burns et al, 2007; Caruana Vassallo, 2003). Thus, many marketers recognize children as a primary market, an influencing market, and a future market. For example, children in the USA directly spent over $60 billion and influenced over $380 billion of spending by other members of their family per year (Chou Wut, 2009). In Australia, the adolescents market is estimated to be worth about $3.9 million, and in New Zealand the market size is about $800,000 (Wimalasiri, 2004). Therefore children are increasingly attractive targets for marketers. Children as independent consumer In the contemporary world, as primary market, children have increasing spending power in terms of being independent customers. They are seen as different from previous generations. Today, children are more connected, more direct and more informed. They have more personal power, more money, more impact on family decisions and attractive more attention than their parents and ancestors. Most of teenagers receive allowances from their parents or eldership. Also, a great number of adolescents have income from jobs. Past study showed 51.1 per cent of the high school students admitted that they get an allowance from family members in the USA and the median amount was $50 (Dalakas Shoham, 2003). Moreover, Chou Wut (2009) indicated children who between ages of 2 to 12 independently spent $29 billion per year by using their own money and further to say, they indirectly influence $320 billion worth of household purchase. Childrens influence on family buying decisions In addition, children are also major influencers within the family decision making unit. They attempt to and succeed in influencing family purchasing decisions. Several researches have shown that the childrens degree of influence in purchase decisions varies with the type of product (Beatty Lee, 2002). They have the most influence on buying decisions when they are the primary users of the products, for example, toys, games, and school supplies. They are also influential in purchase decisions about products which for all family members, for example, vacations, furniture, movies, and eating out. However, they have less impact on these products than in the products which they are the primary consumers. According to Dalakas Shoham (2003) reported, 34 per cent of nine to 14-year-olds acknowledged they influenced their parents purchasing decisions on videogame systems, 19 per cent affected decisions on vacation choice, 18 per cent have impact on stereo equipment, and 14 per cent particip ated the family decisions making process on computer equipment, VCRs, and televisions. Moreover, adolescents influence has been affected by the cost of the products on purchasing decisions. Their influence decreased for expensive family purchases. Furthermore, they have most influence as regards product type, colour and brand. One of the areas where children have the major impact is food purchasing decision. Food plays a vital role in family life and it is the main expenditure for most families. Children have most influence on the food and the meals which are easy to prepare. US studies have shown that in the major categories of food and drinks, playthings and clothing and TV programmes, children have an obviously influence (Chou Wut, 2009). In the UK, 84 per cent of parents said that their children decided what food to buy. 29 per cent parents admitted that their children impact on the choice of furniture. Even 20 per cent of parents said they like to listen to their childrens suggests about their own clothes when purchasing (Dalakas, Shoham, 2005). Also, through a survey, cable television networks in the USA found that children affected average of 43 per cent of total purchases which are made the decisions by parents. Further to say, mothers who shop with their kids normally spend 30 per cent more than they originally plan and fathers spend 70 per cent more (Caruana Vassallo, 2003). The ways and factors for children to affect family decisions Generally speaking, there are four different ways for children to influence family buying decisions. First, they hugely involve in affecting their parents to purchase products which they are the finally users. Second, older children buy the products which they want directly by using their own money. This money is received as allowances or salary. Third, children participated and affected their parents in family buying decisions making process for family products. Lastly, parents consult their childrens opinion for some of their own purchase. Therefore, children exert a certain influence on the overall family decisions. Children have more influence during the problem recognition and information search stage, but their influence decreases at the finally decision making stage. Their influence can be direct or indirect. Young children more tend to impact family purchases by directly asking. However, older adolescents may use various strategies to impact their parents decision making. Except the direct requests, they also take other actions like bargaining, persuasion, or using emotional strategies. A childs age is an important related factor of the childs influence on family decision making. Older children have fewer requests than younger children and their parents more tend to satisfy their request. The parents believe the older children have more experience with shopping and products, so they easily yield than before. Also, parents are convinced that their older children possess more understanding of economic concepts and have higher skills on shopping than younger children. Furthermore, childrens influence on family decisions is affected significantly by family type. Children in single parent families or one child families have more influence than others and the adolescents in modern families affect their families more obviously than adolescents in traditional families. The reasons for children influencing family decisions In the current era, family communication has become more open and democratic. Parents pay more attention to their children and spend more time to listen to their childrens opinions. These changes in family communication caused children can exert influence on family purchasing decisions making process. Furthermore, the influence of each child has increased because of the trends of smaller number of children in families. Because of the returns of women to workforce, most families economic status is in good condition. It not only means parents can afford enough money to satisfy their children request, but also pushes the children to take more responsibility for family decisions. This is because working couples have little time to make decisions and have to give their children more power. The analysis of implication for marketing There are many factors influence the children when they making purchasing decisions and shape their habits at the present. The top three influence factors are family, friends and media. All of them have outstanding impact on childrens shopping skills and behavior. In details, the family has been believed as it has the most influence on children in the purchasing process of food products, health care products and furniture. On the other hand, friends and the media play an extremely important role in affecting the discretionary purchase of the children. In fact, most of marketers consider the media as the most powerful affecting factor to impel the children to make purchasing decisions. They are convinced the television advertising is the greatest influence marketing communication tool. Moreover, previous marketing researches also suggested the companies to access the children seriously with child friendly amenities, colourful and playful displays and even credit cards (Caruana Vassal lo, 2003). In addition, it is known that most of children have low brand loyalty for most products. Because of their strong curiosity, they are easily to be attracted by original and distinct products. However, once they build the brand loyalty for one particular brand, they will be lifetime consumers for the brand. Furthermore, for the ethic thinking, the marketers ought to avoid displaying violent or pornographic pictures to children in their advertising. This is because children are not mature enough and cannot understand the meaning of this kind of advertising. Further to say, children very like to imitate what they saw. Thus, it is dangerous for children to access violent or pornographic advertising. For example, there was lots of news regarding that children did violent events after playing violent games, such as GTA, Counterstrike, or watching violent movie. An analysis of the situation of children in China Children in China have become the most significant target consumers for many marketers. This is not only because China has the largest population of children in the world, but also due to the fact that Chinese children have more economic power and influence in their families than children in other countries. Fan Li (2010) mentioned that there are 1,321.29 million people in China at the end of 2007. Among others, 19.4 per cent (about 256.60) are under the age of 14. This made China become the largest potential market. In the present China, children have more discretionary income compared with before and also exert a greater impact on family buying decision than other countries children. One couple one child has been a basic state policy in China for a long time since the early 1970s. Therefore, as the only child in the family, both parents and grandparents give most of their love and attention to the child. Even it caused a seriously problem raised in China, the Chinese children have been considered as being like Little emperors/empresses. A part of parents would like to satisfy their childrens each request as possible as they can. Due to the importance of Chinese children, marketers did many researches to seek the most relative information sources for Chinese children. Finally, they found that TV, parents, store visits and friends were ranked as the most significant sources to receive information for Chinese children (Fan Li, 2010).

The Tempest and Antigone Essay -- Comparative, Shakespeare, Sophocles

In William Shakespeare’s The Tempest and in Sophocles’ Antigone, both authors explore and illustrate the differences between â€Å"human law† and â€Å"higher law†. The two authors have different opinions about those laws. In The Tempest, Prospero uses his magic to manipulate various characters, and he often uses his magic to follow the plot of the story by his own way. Prospero uses his magic for total control over the people on the island where he lives. In Antigone, Creon, the King of Thebes, uses his title to manipulate others that kills Haemon and Antigone. Though the ending is more tragic in Creon’s control than in Prospero’s, by the end of Creon’s manipulation, the Greek Gods destroys Thebes. Regardless of the differences between the plays, both have different views of â€Å"human law† and â€Å"higher law†. Through the character and the setting development of the story in both plays, it is obvious that Shakespeare favors â€Å"human law† and Sophocles favors â€Å"higher law†. In Shakespeare’s The Tempest, the focus throughout the story is on the â€Å"human law† as Prospero is seen as a manipulator. Near the beginning of the play, Prospero enslaves Caliban, and he obeys Prospero all the time when Prospero orders him to do so. After Prospero gives instructions what to do, Caliban says in an aside that, â€Å"[He] must obey. [Prospero’s] art is of such power/ It would control [his] dam’s god, Setebos, / And make a vassal of [Setebos]† (Shakespeare I.ii.448-450). When Prospero threatens Caliban that he, â€Å"would control [Caliban’s] dam’s god, Setebos† (Shakespeare I.ii.449), making Prospero more powerful than the gods. Prospero’s actions prove that he is the top of the Great Chain of Being. Thus, Shakespeare use of indirect characterization demonstrates to the au... ... In Shakespeare’s The Tempest and in Sophocles Antigone, the text compares itself whether if the belief is toward â€Å"human law† or â€Å"higher law†. Prospero, in The Tempest, is a person who did control others and proves the point that no gods rule. However, Creon, in Antigone, also did control others yet, in that time, the Gods did rule and they did make the lives in Thebes destructive when one breaks their laws. Comparing the two plays, the authors did write in two different periods with different beliefs. The ancient belief is the setting where the â€Å"higher law† is in effect when Antigone is in place. Moreover, in colonialism, there is a different belief, which the â€Å"human law† is in order when The Tempest is in place. Whereabouts, the authors seem to favor different laws depending either of how the authors make their stories or in what kind of setting is taken place.

Essay --

Matt Simmons Ms. Clemons CP Eng. III 1-7-14 The Great Escape Micheal Chabon's 2001, Pulitzer Prize winning novel, The Amazing Adventures of Kavalier and Clay is truly an all american book. The novel is about a jewish immigrant by the name of Josef Kavalier, who comes to America from Prague to escape the Nazis in 1939. He teams up with his cousin Sammy Clay to start making comic books. The book goes into great detail of the lives and adventures of the two boys from 1935 to 1954. One of many themes about this book is the idea of escape. Escaping from things is something that is seen very often throughout the story. This theme is portrayed through the jewish symbol of the golem, the comic books that the boys write, and the actions that Joe makes. A reoccurring symbol throughout the novel is the jewish golem. A golem is an artificial creature created by magic to serve its creator. It is often made out of soil or clay and needs special words spoken to it to bring it to life. The most famous stories of the golem are when the golem is created to protect jews from harm. The golem in Kavalier and Clay symbolizes the idea of escape and creation. In the novel, Josef Kavalier is having a hard time getting to America because his visa papers are not being handled correctly. Joe's magic teacher, Bernard Kornblum, devises a plan to get Joe to America that includes the Golem. The two men get the coffin of the golem and ship it to Lithuania. Josef would be in the casket with only, â€Å"an empty Mosel bottle, into which he was [supposed to], at rare intervals. . . sparingly, relieve his bladder† (Chabon 64). For 44 hours, Joe was cramped into this coffin before he, â€Å"staggered, dazed, blinking, limping, bent, asphyxiated, and smelling of stale urine,... ...en] he clambered over the back of his seat [to confront the men]† (Chabon 196). Although Joe often got beat up when he would pick these fights, it was just a way to let his feelings escape and help him think he was really fighting the Nazis. Joe Kavalier was The Escapist. Escaping from things is either good or bad. It either means you were brave enough to try or to cowardly to stay. The art of escape is one of many themes in The Amazing Adventures of Kavalier and Clay. Using things such as the golem, comic books, and his character, Joe Kavalier, Micheal Chabon delivers this idea on a silver platter for the reader. Everyone wants to try and get away from the world and have an escape to make things right. Whether it be writing, drawing, exercising, or whatever lets you clear your head. It is important to just get away sometimes and make reality disappear for a while.

Emma by Jane Austen :: essays research papers

Emma by Jane Austen Setting Emma took place in small town called Highbury in 18th century England. During the time period set in the novel, there was a definite social rank, or hierarchy. Almost all of the scenes in the book take place in or around the estates of the characters. Their property mostly determined their social status. This setting has significance to the storyline, because of the social rank. Emma, who is constantly trying to play matchmaker, tries to convince her friend Harriet to marry someone of a higher class than her current love, a farmer. The characters are very aware of their status, and can be discriminating towards people of a lower class, such as the farmer. The book was most likely set in this place and time in order to include the conflicts of a hierarchal society. Character Analysis Emma Woodhouse: Emma is the main character of the novel. She is a beautiful, smart, and wealthy 21-year-old woman. Because of her admired qualities, Emma is a little conceited. She is the daughter of Henry Woodhouse. Since her mother has died, Emma has taken the role of taking care of her father, who is old and often sick. Because she feels she is obligated to stay by his side, Emma decides not to marry. Emma believes that she is a good matchmaker, and tries to put together several couples throughout the novel. Emma believes that social classes are very important and refuses to see anyone cross over to marry someone lesser than themselves In chapter 8-page 52, Emma is talking about Harriet’s situation with the farmer with Mr. Knightley. She says, â€Å"Mr. Martin is a very respectable young man, but I cannot admit him to be Harriet’s equal. As the novel progresses, Emma becomes more mature, and realizes how silly she had been in the past. In the end, she finally stops matchmaking others and marries Mr. Knightley, who was perfect for her all along. Mr. Knightley: Mr. Knightley is another main character of the novel. He is quite a bit older than Emma, at 38. He is also Emma’s brother in law. He often visits the Hartfield estate to play cards. He is a little protective of Emma, and often gives her advice to change her prying ways. Mr. Knightley, although high in status, does not fully believe in the hierarchal customs of Highbury. He thinks that people’s actions and feelings are better judges of themselves than their title or property. Emma by Jane Austen :: essays research papers Emma by Jane Austen Setting Emma took place in small town called Highbury in 18th century England. During the time period set in the novel, there was a definite social rank, or hierarchy. Almost all of the scenes in the book take place in or around the estates of the characters. Their property mostly determined their social status. This setting has significance to the storyline, because of the social rank. Emma, who is constantly trying to play matchmaker, tries to convince her friend Harriet to marry someone of a higher class than her current love, a farmer. The characters are very aware of their status, and can be discriminating towards people of a lower class, such as the farmer. The book was most likely set in this place and time in order to include the conflicts of a hierarchal society. Character Analysis Emma Woodhouse: Emma is the main character of the novel. She is a beautiful, smart, and wealthy 21-year-old woman. Because of her admired qualities, Emma is a little conceited. She is the daughter of Henry Woodhouse. Since her mother has died, Emma has taken the role of taking care of her father, who is old and often sick. Because she feels she is obligated to stay by his side, Emma decides not to marry. Emma believes that she is a good matchmaker, and tries to put together several couples throughout the novel. Emma believes that social classes are very important and refuses to see anyone cross over to marry someone lesser than themselves In chapter 8-page 52, Emma is talking about Harriet’s situation with the farmer with Mr. Knightley. She says, â€Å"Mr. Martin is a very respectable young man, but I cannot admit him to be Harriet’s equal. As the novel progresses, Emma becomes more mature, and realizes how silly she had been in the past. In the end, she finally stops matchmaking others and marries Mr. Knightley, who was perfect for her all along. Mr. Knightley: Mr. Knightley is another main character of the novel. He is quite a bit older than Emma, at 38. He is also Emma’s brother in law. He often visits the Hartfield estate to play cards. He is a little protective of Emma, and often gives her advice to change her prying ways. Mr. Knightley, although high in status, does not fully believe in the hierarchal customs of Highbury. He thinks that people’s actions and feelings are better judges of themselves than their title or property.

GE’s Talent Machine Essay

Leadership development is a heavy priority for GE. The company put a great emphasis on building leaders. Four successive CEO each made contributions to the development of management talent. The CEO Cordiner implemented a decentralization practice that broke the company into various departments. The new company structure was more manageable but required more delegation. As a result of the decentralized structure, GE put a great emphasis on developing organizational learning. GE spent a lot of money on management education to expand managers’ leadership ability and general management skills. Education is one of the three life and work experience that contribute to leadership development (P479). The first corporate university was built by Cordiner where provided programs on executive education and management training. Those learning programs focus on personal growth that help employees to improve themselves continuously in GE’s learning culture. GE had various programs for finding potential leaders and preventing brain drain. The Session C was a performance assessment process that implemented to promote â€Å"high potential† employees. It included the individual evaluations, the career forecasts, and the succession plans. Subordinates were placed on a six-point scale from â€Å"high potential† to â€Å"unsatisfactory†. This feedback-intensive program helped the potential leaders to understand their behavior patterns, and they were able to find more constructive ways of achieving their objectives (P488). Another GE’s leadership excellence named disciplined performance management analysis, also known as the â€Å"vitality curve† was added to Session C. The incentive ranking system help GE to seek the best talents and to sustain a high-performance workforce. In addition, the CEO Reg Jones initiated a more structured practice to strategic planning to make the review process more manageable- the strategic business unite (SUBs). All those programs help GE to build a results-driven workforce. That is why GE is a â€Å"CEO factory. The forced ranking system put much pressure on employees for improving performance and productivity. The system feed on favoritism, and managers as rankers may intentionally give the high assessment to the people who are close to them. My suggestion for the vitality curve is to add a peer  evaluation into the ranking system. However, fairness could also be questioned in this case, because some people end up at the bottom even thought their performance may be perfectly satisfactory when judged in isolation. Also, it is easy to present the blind competition because the success of one employee is a lost opportunity for others. Additionally, I suggest having the 20% highly progress reward from the highly valued 70%. Recognition and rewards for the top 20% should keep the same, but add more recognition to the average performers who improved a lot compared with last year. This practice will boost the confidence of average employees who think they will never be rewarded. On the flip side, it may be more complex and take longer time to evaluate the performance. Since GE conduct business all around the world, a more aggressive international approach is needed. I suggest GE to focus on global recruitment that can provide more opportunity to hunt talents. One thing GE could do is partnerships with universities overseas, and open training and developing programs in the universities to attract potential non-American young talents. GE could provide internships and jobs for high performers who enter the programs. The programs may require a lot investment, and the benefit is unknown. People may use the programs as stepping stones to their own career. Great leaders are great learners. Learning does not end when I get out of college. Learning is a life long process. As a potential future leader, I have to adopt continuous learning as my personal leadership priority. As I learned form the ITO (Individual, Team and Organization) class, knowledge could be classified into explicit knowledge and tactic knowledge. Explicit knowledge could be learned though training and books. It is beneficial for me to read more books to enrich the knowledge, and keep my knowledge updated to the current world. Also, I need to learn to be opportunistic, and take advantage of training programs. Tactic knowledge, in contrast, is what I can learn through experience. I could take advantage of networking, and meet new people to build week ties. Therefore, I could have more opportunities to experience different things though those week ties. Finding a good mentor in the organization is also good for my learning development. Also, ask for  feedback. Another thing I learned from GE is the goal orientation. The company set a clear objective of building leaders, and all the leadership development practice were build to fulfill that goal. I have to set both short term and long term goals that motivate me to achieve. Finally, be self-awareness. I need to take time to think about my strengths and weaknesses, and do self-evaluation regularly to summarize areas that I need to improve.

Missile Defense Agency

The Missile Defense Agency is an organization known for it’s selectiveness in choosing candidates to work for them. Knowing this, I am submitting my resume in hopes of becoming a part of the MDA team at the Department of Defense. National security is an issue that every American must be concerned about in this era, and in my case I have prepared through my education and experience to become an employee of such an agency as this. The mission of the Missile Defense Agency is to develop, test, and prepare for deployment a missile defense system, and my experience in management and logistics has prepared me to work in a field such as this. I feel that my strength as an employee, my ability to problem solve and my abilities with strategic planning would make me a strong candidate to become a part of the Missile Defense Agency. The Missile Defense Agency plays an important role in the United States today. More than ever our country needs to be prepared for the unthinkable. Every day on the news there are many mentions of events happening around the world that renew my belief that a prepared Missile Defense Agency is essential to the national security of our country. To this end, I am dedicated to the mission of the MDA and the Department of Defense, not only because I am a citizen of this country and have a personal stock in the security of our nation, but because my own personal experience and education would lend a lot to the agency and my contributions would definitely be substantial. Furthermore, my daughter has recently enlisted in the United States Army, and I feel my personal connection with the importance of the security of this nation would make me an excellent candidate for the MDA Logistics position. My education has been the most formative experience of my life. My Bachelors of Science in Human Resource Management was obtained from Athens State University in Alabama. During my time at university I was able to learn a great deal about business, management, and how important it is to learn from every experience. Much of my education was not within the classroom, but outside of it, because I am a person that enjoys learning hands-on and obtaining new skill sets that will help me develop into a better person and employee. When I began to seek an institution to obtain my Masters degree I chose Florida Institute of Technology in Alabama because of the degree they offered in Management and Logistics Management. This degree has helped me to develop a strong aptitude for data analysis and a high attention to detail. Graduate college courses have exposed me to transportation security, transportation economics, strategic intermodel transportation, and much more to prepare me for a career in the logistics arena. Modes of instruction included correspondence courses, formal classes, developmental assignments, and independent studies. The courses I`ve taken in my major at Florida Institute of Technology have given me a broader understanding of logistics and distribution. The skill sets I’ve obtained as a student have prepared me to become a strong member of the Missile Defense Agency. The above training and experience will enable me to perform well at the Missile Defense Agency. Effective oral communication is critical to the mission of your organization, and I have this skill developed through years of education and career experience. Talent for ensuring proper staff direction at all times to maximize contribution of each individual including planning, directing, work assignments, and expediting problem resolution is one of my most valuable skills. The ability to analyze logistics support needs accurately and to establish and maintain satisfactory relationship with other employees is an important part of my prior work experiences, and I am adept at developing and maintaining detailed administrative and procedural processes that reduce redundancy, improve efficiency, and achieve organizational objectives. I performed the duties of logistics functions and principles by implementing a quarterly inventory control system, and my acute ability to transform organizational strategies into action and achievement with superior ability to lead performance-driven teams. I have also been able to demonstrate diverse skills by interacting with personnel from a variety of ethnic backgrounds. All in all, my skills and abilities have prepared me to become a successful and committed employee of the Missile Defense Agency and I look forward to joining your team. Â  

Marketing Is Called Delivery of Standard of Living Essay

Standard Marketing Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that â€Å"marketing† and â€Å"advertising† are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing Marketing, as suggested by the American Marketing Association, is â€Å"an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders†. [1] Another definition, perhaps simpler and more universal, is this: â€Å"Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow†¦ or conform to someone else’s products, services or values. Simply, if it doesn’t facilitate a â€Å"sale† then it’s not marketing. â€Å"[2] Philip Kotler in his earlier books defines as: â€Å"Marketing is human activity directed at satisfying needs and wants through exchange processes†. Add to Kotler’s and Norris’ definitions, a response from the Chartered Institute of Marketing (CIM) [3]. The association’s definition claims marketing to be the â€Å"management process of anticipating, identifying and satisfying customer requirements profitably†. Thus, operative marketing involves the processes of market research, new product development, product life cycle management, pricing, channel management as well as promotion. Marketing-â€Å"taking actions to define, create, grow, develop, maintain, defend and own markets†. An approach to business that seeks to identify, anticipate and satisfy customers needs. Al Ries and Jack Trout defined marketing as simply â€Å"war† between competitors, however this is clearly absurd – ‘Ali v Frazier’ is not marketing†¦ however the publicity and hyping of the event for commercial purposes is. It was the era of the clean-cut figure in a smart suit, the glad hander salesman who could sell refrigerators to an Eskimo, capable of selling everything from used cars to Bibles. It was sometime in the late Forties that attention came to rest upon a number of inter related elements of the marketing task that seemed to act together to influence the offtake of a product or service. Neil Borden of Harvard coined the phrase â€Å"the elements of the Marketing Mix,† depicting the manager of the function as not a specialist in selling, distribution, or advertising but rather a blender of ingredients in the right proportions to suit the market, its time and place. Later Marketing got separated from the notion of selling, including three distinct elements: customer orientation, i. . beginning with the customer; integrating the whole organization taking a long-term point of view; and linking with the primary goals of the business i. e. a combination of growth, market share and profitability. Indeed some writers (Peter Ducker, Regis McKenna) hold that Marketing and Business are synonymous. A later and less comprehensive formulation came to be known as the 4Ps â €“ product, price, promotion and place. This has now become the universal standard as a teaching tool for any introductory course in the subject. This was a vast improvement over the confusion between selling and marketing. It firmly put the former as a part, but only one among many that together explain the success or failure of a product in appealing to customers. Marketing thus became the overarching strategic theme, higher in level of abstraction than the mere act of obtaining the order. The significance of advertising in the establishment of an assured customer base really took off only after the widespread availability of mass media, especially after the 1950s. This not only made competition more difficult but more expensive and affordable only by the large sector. Enter the era of brands and branding. The Brand Image and Personality school came next, mostly identified with the legendary David Ogilvy, who said the brand’s personality gave it â€Å"a first class ticket through life. † The purpose of advertising was to convey the essence of this personality, beyond merely conveying the consumer benefits to the user – and do it in a charming and cultured way (â€Å"People don’t buy from clowns . . . † â€Å"The consumer is not a moron. She is your wife . . . â€Å"). Stephen King – Director, J. Walter Thompson, London – acknowledged as the practitioner’s guru of Branding, stressed the need for all the elements of a brand’s make up – from name, packaging, design elements to the creative expression of the advertising – to hang together. They must be not only mutually consistent, but also reinforcing the strengths of one another, to create a totality greater than the sum of its parts. Though brands have been around a long time the attention to building them happened only after the Sixties. Some enlightened organizations were exceptions and the brand leadership of their famous names still stands, such as Marlboro, Lux, IBM, Gillette, Kodak, Johnson & Johnson and so on. Soon, however, the only distinguishing feature of brands became their distinctive flavour of advertising, particularly so in consumer products. After all what can you say about a car (mileage, power, styling, looks), detergent (washes whiter, brighter clothes, removes stains) soap (refreshes, fragrant) or toothpaste (sparkling teeth, healthy gums, fresh breath) that hasn’t been said before